Food halls—modern-day food courts with high-end, quality food offerings—are continuing to grow throughout the country as today’s consumers gravitate towards fast, fresh meals as well as an overall dining experience. Food halls go beyond food and many offer a retail experience, artisan products and communal dining under one roof.
“Food halls also reflect the way more Americans are eating these days, allowing for people to sample a lot of different items (a la small plates) in one place,” The Washington Post reported. “They encapsulate the move away from fine dining to casual eating, as well as the growing interest in street food.”
Some food halls are focused on a single ethnic category, such as Italian, while others pull together options from local chefs. Two of the most popular food halls are Eataly and Revival Food Hall, both located in Chicago. The NATSO Foundation will be offering truckstop and travel plaza operators an in-depth look at both locations as part of the NATSO Food and Fuel Study Tour, July 18-20.
Revival Food Hall, a massive, 24,000-square-foot marketplace, is an all-local dining concept spotlighting the best of Chicago’s acclaimed culinary scene under one roof. The location opened in 2016 and has 15 fast-casual stalls featuring many of Chicago’s favorite neighborhood restaurants in a grab-and-go setting. There are also a handful of all-new concepts debuting from several acclaimed Chicago chefs.
During the tour, Marisa Kruse, general manager of Revival Food Hall, will share her insight into the location’s operations. Next attendees will tour Revival Food Hall guided by Darren Schutle, NATSO’s vice president of membership, and Ed Burcher, an industry leader and principal at Burcher Consulting. Attendees will receive gift certificates to use to see the customer experience. More