We all know that curb appeal is important, and now new surveys show that two thirds of customers will not come into your operation if the curb appeal is not positive and inviting.
But often times, we need to look at our locations with fresh eyes and see our operation in the same way a customer does.
The next time you pull into your truckstop or travel plaza, pretend you’re a customer stopping for the first time. Take a good look at your location for these things. More