Great Idea in Action: Bobby Bucks

White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.
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White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.

Bobby Bucks are employee rewards that are printed to look like a dollar. “I especially like that the picture of me on them is an old one,” joked Bobby Berkstresser, owner of White’s.

An employee can earn a Bobby Bucks when a customer satisfaction card comes in with an extraordinary comment about an employee on it or if the manager sees them do something especially great. “They are meant to acknowledge when our employees have gone above and beyond,” Berkstresser explained.

They are also given out as awards when a department hits a noteworthy goal. Managers are given Bobby Bucks to give out at their discretion. They can be used anywhere in the travel plaza.

Photo credit: Brittany Palmer/NATSO

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