White's Travel Center LLC

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Great Idea in Action: Bobby Bucks

January 1, 2017

Great Idea in Action: Bobby Bucks

White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.

Making Change Part of Your Truckstop's Culture

November 1, 2016

Making Change Part of Your Truckstop's Culture

The ability to evolve and change can strengthen a business and contribute to long-term success. Within the truckstop and travel plaza industry, shifts in consumer behavior coupled with increasing competition are driving the need for operators to explore and adopt new service offerings in order to stay competitive.

Attract New Truckstop Customers to Boost Sales

November 1, 2016

Attract New Truckstop Customers to Boost Sales

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store.

Truckstops Becoming a Hub for Healthcare

June 30, 2016

Truckstops Becoming a Hub for Healthcare

Truckstop and travel plaza operators have always tried to meet the needs of those on the road, and now they’re taking service to a new level and offering a range of healthcare services for drivers as well as their local communities.

Where: White Petro Stopping Center

January 1, 2016

Where: White Petro Stopping Center

In the fall of 2015 White’s Petro Stopping Center in Raphine, Virginia, added a number of new amenities including a pharmacy. Owner Bobby Berkstresser first began thinking about adding the pharmacy when they added a doctors’ clinic in 2012.

New Ideas and Trends in Food Service

June 20, 2013

New Ideas and Trends in Food Service

For truckstops and travel plazas, restaurants are among the most important profit centers at the locations. Sit-down and quick-service restaurants alike attract four-wheeler traffic, professional drivers and locals. Even better, restaurant and foodservice sales are expected to reach a record high of $660.5 billion this year, the National Restaurant Association reported. That’s a 3.8 percent increase from 2012.

A Good Business

November 1, 2011

A Good Business

Today at 61 years old, I’m as enthused about the travel plaza industry as I was 30 years ago.

The Power of Association

July 1, 2011

The Power of Association

By joining together, we create a high profile for our industry. We know the important role we play in our communities and in the movement of goods in the country, but it is crucial we spread that message to others.

Make Your Voice Heard

May 1, 2011

Make Your Voice Heard

NATSO is on the front lines keeping us up to date on the latest happenings on Capitol Hill, but it is up to us to take action.

NATSO Members Stand Together

March 1, 2011

NATSO Members Stand Together

I know that each of us is thrilled to see the economy turning the corner.

How do you attract customers through curb appeal?

January 1, 2011

How do you attract customers through curb appeal?

These improvements and word of mouth are all attracting people.

A New Year, New Opportunities

January 1, 2011

A New Year, New Opportunities

We are competitors, but we can also serve as each other’s inspiration.

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