Topics: Truckstop Business

Five Food-Service Lessons From NATSO Connect 2018

Food and fuel are two of the top things truckstops and travel plazas are known for, and an effective food-service program takes work. During NATSO Connect 2018, food expert Michael Ouimet of Ouimet Consulting Group shared his expertise during the Good to Great Workshop. Here are five quick tips he shared during the event. More

Three Categories of Products RVs Need at Your Truckstop Right Now

We typically associate warm summer months with camping and road trips, but you might be surprised at the number of RVs hitting the highways around the holidays. In addition to those who travel and live in their RVs full-time and the predictable caravan of snowbirds traveling south for the New Year, the holidays also provide a great excuse for more casual users to drag their rig out for vacation or bring their own accommodations when visiting family and friends. Now is a good time to promote the RV-friendly products you sell year round, as well as some holiday- and cold-weather specific ones. More

Busy Bee is On-Point with Apparel

Apparel can be a lucrative profit center for NATSO members that invest in the category. Elizabeth Waring, president of Johnson & Johnson Inc., which operates Busy Bee locations, sat down with NATSO to share her thoughts on how she is making the most of apparel and the value it brings to her customers. More

Holiday Retail Sales are Important: Nine Ideas for What Your Truckstop Could Stock for the Holidays

As I type this we have 56 days until Christmas. If you have not ordered your LED Christmas Lights for drivers to hang on their trucks you may already be out of luck. What about that bag with a handful of charcoal briquettes inside strategically placed on the counter and sold for a buck or so? Everyone loves to get a bag of coal for Christmas. If you do not have Christmas and other holiday gifts and products in the store already, get on the phone now and get them ordered. More

Build Effective Displays at Your Truckstop [Infographic]

The right displays at your truckstop can drive retail sales, create convenience and contribute to a location's atmosphere. More

Thank You For The Opportunity To Serve As Your Chairman

For the past three years I have had the privilege of serving as chairman of NATSO’s board of directors, and I have so many thoughts and memories as my term comes to a close. I am grateful for the many relationships and connections I’ve made not only as chairman, but also as a NATSO member. I attended my first NATSO trade show in New Orleans 1989 and my affinity for the association and the members has continually increased since then. More

How to Create an Apparel Program at Your Truckstop Members Only Join or Login

Apparel is a category that does well in truckstops and travel plazas if operators understand who their customers are and purchase and present merchandise in the right way. “A strong apparel program is an opportunity to increase profits,” said Darren Schulte, vice president of membership for NATSO. “When done correctly in our industry, apparel can have margins of 50 to 100 percent profit depending on what types of products you’re selling and what you buy.” More

Six Ways to Set Your Truckstop Apart Using Today’s Food Trends Members Only Join or Login

Food sales continue to be a hot area for truckstops and travel plazas, and a lot of operators are turning to food service to drive incremental sales and profitability. Consumer demand is proving that not only is there is a place for food service within retail operations but also that it can drive inside traffic. “The ultimate challenge for truckstop operators and convenience-store operators, is elevating their food and creating a point of difference,” said David Henkes, advisory group senior principal at Technomic, a consulting firm that specializes in food service. “You have to think about who you are appealing to and how you’re driving them into the store. If you’re really focused on making your location a destination or bringing local consumers in as well as the truck drivers or travelers, then you have to do something different.” Stop Watch sat down with Henkes, to learn more about the food service industry and how operators can use food to differentiate themselves. Henkes shared five tips operators can embrace to set themselves apart with today’s food trends. More

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Meet the 2018 Bill and Carolyn Moon Scholarship Recipients

The NATSO Foundation’s Bill and Carolyn Moon Scholarship program is continuing to change lives, and this year, five hardworking students received scholarships they can use to advance their education. The Bill and Carolyn Moon Scholarship is awarded to industry employees and their children based on academic merit, financial need, community activities and a short essay. The recipients said the $5,000 awards will help pay for tuition, but are even more meaningful because they came from the truckstop and travel plaza industry. More