Topics: Truckstop Business

Five Key Takeaways from a Truckstop Industry Icon Shared During NATSO Connect

During NATSO Connect, Bobby Berkstresser was presented with The Hall of Fame Award, which recognizes individuals for their notable participation in their communities, industry and the association. As part of the presentation, Tom Heinz, former NATSO Chairman, past Hall of Fame Award winner and president of Coffee Cup Fuel Stops, sat down with Berkstresser to learn more about his experience and success in the travel plaza industry. Berkstresser was happy to share his insights with Heinz and the show’s attendees. More

Taking in the Big Rigs at Shell Rotella SuperRigs at White's Travel Plaza

last month. Employees, travelers, professional drivers, locals and the Shell Big Rig team all brought a level of enthusiasm that added to all that the location offers. White’s, which is owned by NATSO member Bobby Berkstresser and located on I-81 in Raphine, Va., is always a popular location, and when you add a spectacular event like the Shell Big Rigs, it becomes even more of a draw. The professional drivers that I had the opportunity to talk to rearranged their schedules with their companies so they could participate in the excitement. More

Taking the NATSO Foundation's Pulse

As we cross into the second half of the year, now is a great time to stop and reflect on all that the NATSO Foundation is doing in 2018 to help advance the educational needs of the truckstop and travel plaza industry. More

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers. “The more creatively we can make the mix work, the better for us,” Powell said. Although convenience and time are always important, local customers love favorites while travelers like experiences. “It's my goal to create a mix,” Powell said. At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. “We see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,” said Elizabeth Waring, president of Busy Bee. “However, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that—or empty that.” More

Truckstop Floor Layout Best Practices [Infographic]

Creating the right flow through a truckstop and travel plaza can draw customers deeper into the location and help increase sales. More

Three Ways Truckstop Operators Are Using Partnerships to Grow Business

More and more retailers are joining together to form creative partnerships, which allows them to reach customers in new ways and spur sales. When brands join forces, it can help them create a better in-store customer experience and make a more memorable impression on customers. More

Nominate an Industry Leader for the NATSO Hall of Fame Award

NATSO is currently accepting nominations for the Hall of Fame award and is inviting all members to nominate their peers who have a long history of supporting the truckstop and travel plaza industry, their employees and their communities. More

Three Generations of Women Create Success at Coffee Cup Fuel Stops

Jane Heinz started her journey into the truckstop and travel plaza industry when she married into it 36 years ago. Since then, she has worked side-by-side with her husband, Tom, to open new Coffee Cup Fuel Stops stores and train people to run them. She also has done everything from serving as general manager to handling the merchandising, and together she and Tom have created a thriving business that now includes their children and grandchildren. More

Get Consumers to Travel Through Your Whole Truckstop Store

During the Good to Great Session at NATSO Connect, the other panelists and I shared our thoughts on what drives traffic through a location. What was interesting was that we all had slightly different ideas. That shows how important it is for operators to really understand who their current customers are and, if they are looking to attract different ones, find the solution that is best for that specific location. More

Bonus for Not Using Sick Time Okay?

Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding employment-related practices liability issues. Question: We currently have a policy that provides that in the event an employee maintains the maximum accumulation of sick leave of 240 hours and does not use any sick leave during the calendar year, that employee shall receive a $200 bonus payable at the end of the year. Is this a concern for employment practices? We do not intend to discourage sick employees from using their time, rather to reward employees who do not abuse the current sick leave policy and have been healthy enough to accumulate their sick time, which they are allowed to use if they incur an injury but cannot get paid out (for unused hours) upon separation. More