FRANdata Shares Research: How Truck Stops and Travel Centers Can Grow Their Business with Franchise Partners

Franchisors are in growth mode. With great foot traffic, ideal space, and an openness to partnering, truck stops and travel centers are a great fit. In this episode of "The Truck Stops Here," host Amy Toner invites guests Edith Wiseman, President, FRANData and Christina Niu, Director of Research from FranData to discuss their recent research project for NATSO.
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FRANdata Shares Research: How Truck Stops and Travel Centers Can Grow Their Business with Franchise Partners
 

Franchisors are in growth mode. With great foot traffic, ideal space, and an openness to partnering, truck stops and travel centers are a great fit.

In this episode of "The Truck Stops Here," host Amy Toner invites guests Edith Wiseman, President, FRANData and Christina Niu, Director of Research from FranData to discuss their recent research project for NATSO.

FRANData is a franchise market research company that aims to help companies grow smartly in franchising.

The team:

  • Delves into their comprehensive guidebook designed to help truck stop operators navigate the world of franchising;
  • Explores key takeaways, opportunities for travel centers, and the importance of being a good partner to franchise brands; and
  • Share insights on making it easier for franchises to do business with travel centers and discuss how travel centers can access FranData's services to discover new franchise opportunities.

Tune in to explore the intersection of franchising and the truck stop industry, and gain valuable insights from FranData's expertise.

Interested in learning more about the guidebook? Reach out Christine Schoessler, NATSO’s COO, at cschoessler@natso.com.

(Pictured above: Niu presented on the research during February’s NATSO Connect.)

// The Truck Stops Here Podcast is a NATSO Foundation program. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)

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It is a disruptive time in the fuel business, but NATSO Foundation’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO Foundation's newest educational offering!

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