What I continue to be amazed by is the need for our industry to differentiate itself from one another. Too often in the areas of food, truck supply, and convenience we replicate what the other person down the street is doing rather than figuring out exactly who are our customers is and why are they pulling in from the street.
We all certainly agree that fuel price plays the biggest draw but from that point on, are there other reasons and do you understand those reasons? Furthermore, are you capitalizing on them? More