Great Idea in Action: We Pump Wednesday

During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.
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During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.

From 11:00 a.m. to 1:00 p.m., staff don their bright We Pump Wednesday t-shirts and pump fuel for professional drivers and four-wheelers.

This is a creative way of showing their customers their appreciation by offering extra customer service without having to staff fuel jockeys every day. It is also a good way to keep folks to stop in for gas during the week. 

Photo credit: Taryn Brice-Rowland/NATSO

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