Topics: Great Ideas

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more. More

Quicklee's Travel Center is Off to a Great Start

Quicklee’s Travel Center in Avon, New York, was founded by Peter Bruckel, Quicklee’s president and managing member. Bruckel started in the petroleum industry in 1995 when he opened a gas station on land adjacent to his industrial bridge painting company. More

Finding and Fostering Great Ideas with NATSO

Technology is changing, the retail experience is changing and customers needs are changing. That means NATSO members must observe the trends and innovate to remain relevant. Finding and applying great ideas has become so important. The good news is NATSO provides many ways to gather ideas. More

Try Putting Your Manager’s Office in the Middle of Your Truckstop

Home Service Oil Co., doing business as Express Mart, St. Louis, Missouri, has their managers’ “offices” in the center of its convenience stores. More

Finding and Fostering Great Ideas with NATSO 2

As both consumers and business owners and many of us have seen that the pace of change is accelerating. Technology is changing, the retail experience is changing and our customers are changing. That means we must observe the trends and innovate to remain relevant. Finding and applying great ideas has become so important, especially as our pool of competitors has grown. We’re not just competing with other truckstops for both customers and staff, we’re competing with every retail outlet. More

Highlights from NATSO Connect 2018

At NATSO Connect 2018, hundreds of innovative, senior-level truckstop operators and industry partners came together to connect. For two-and-a-half days, this collaborative group More

Berkstresser Honored with NATSO Hall of Fame Award

When Bobby Berkstresser got started in the truckstop industry 36 years ago, he had never pumped fuel before and hadn’t planned to become one of the largest employers in his town. Instead, he was looking for a garage for his towing service. The owner of Lee Hi was getting ready to close the location and called and asked Berkstresser if he’d like to buy it. More

Guthrie Travel Center Uses Movable Placards for Signage Excellence

If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right—from the cooler to the coffee area—you’d see they’ve done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers. More

Boost Sales, Build a Brand and Grow Traffic with a Remodel Members Only Join or Login

About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be. More

Spur Impulse Buys with the Right Product Placement and Mix at Your Truckstop

  • NATSO Articles

Everyone is starved for times these days, but customers at truckstops and travel plazas are in even more of a hurry than most. They are looking to get in and out of the location quickly and aren’t hanging around to shop. That means last-minute purchases are a key component of truckstop and travel plaza sales. There are several ways store operators can drive impulse buys. More