Vendor Tips Articles

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Five Places to Network at The NATSO Show

December 20, 2013

Five Places to Network at The NATSO Show

Dedicated show floor hours are the heart of any tradeshow, but the opportunities to connect with attendees extend well beyond the show floor at The NATSO Show 2014. In Nashville, vendors are welcome to attend the educational sessions and networking events that abound. Here are five places suppliers and truckstop operators can connect this January.

Five Ways to Increase Your Success Before The NATSO Show

November 29, 2013

Five Ways to Increase Your Success Before The NATSO Show

When you invest time and money to attend a trade show, you want to get a solid return on your investment. Finding success on the tradeshow floor often means taking action beforehand. Here are five ways you can increase your success before The NATSO Show and make the most of your face-to-face meetings while in Nashville.

A Day in the Life of a NATSO Truckstop Operator: Keith Wade, Petro Dodge City #397

November 8, 2013

A Day in the Life of a NATSO Truckstop Operator: Keith Wade, Petro Dodge City #397

When you’re preparing to greet 1,000 drivers or more a day, mornings come early. For Keith Wade, operations director at Petro Dodge City #397 in Hanceville, Ala., each day starts with two cups of coffee and plenty of conversation with his staff. He likes to learn what is going on in each department and hear about the managers’ plans for the day.

Avoid These Five Typical Trade Show Mistakes

October 18, 2013

Avoid These Five Typical Trade Show Mistakes

When industry suppliers head to a trade show, their primary goal is to engage with customers and present their products and services in the best way possible, but seasoned pros know that a space is only part of the equation. To make sure everything goes right, avoid making these five common trade show mistakes.

Seven Secrets of Productive Travelers

September 4, 2013

Seven Secrets of Productive Travelers

For many industry suppliers, business travel is a way of life. Learning to make the most of travel not only increases business opportunities, it can also increase overall happiness. Improve your travel experiences with these seven tips.

Truckstop Operators Weigh in on Successful Sales Visits

August 9, 2013

Truckstop Operators Weigh in on Successful Sales Visits

Sales visits are one of the best opportunities for industry suppliers to build relationships and secure sales with truckstop and travel plaza operators. But for a sales visit to be effective, it has to meet the needs of all involved. To help suppliers better understand what operators look for in a sales visit, Highway Business Matters sat down with Seth Miller of Petro Travel Store #353 in Portage, Wis., and David Shoemaker of Shoemaker’s Travel Center in Lincoln, Neb., to get their top tips for quality sales meetings.

Seven Tips to Master the 30-Minute Meeting

July 26, 2013

Seven Tips to Master the 30-Minute Meeting

Everyone is busy and time is money, so keeping meetings short and actionable can help maximize everyone’s time while also getting the job done. Here are seven tips on how to master the 30-minute meeting.

Sell More Effectively

July 12, 2013

Sell More Effectively

To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively.

A Day in the Life of Truckstop Operator Tony Moore

May 28, 2013

A Day in the Life of Truckstop Operator Tony Moore

Tony Moore, manager of Simmons Travel Center in Emporia, Va., is either at work or on call 24 hours a day. Not only does his staff have his number, he leaves his cards throughout the location so customers know how to reach him day or night. His goal is to make customers feel welcome and he wants them to know he cares.

Find and Execute Your Next Great Idea

May 14, 2013

Find and Execute Your Next Great Idea

Where will your next idea come from? During the Great Ideas! Session at The NATSO Show, Jeffrey Cufaude shared the following quick tips with business owners looking for inspiration.

Diesel to Remain the Leading Fuel for Trucking

April 10, 2013

Diesel to Remain the Leading Fuel for Trucking

Diesel fuel will remain the primary fuel the trucking industry uses for decades to come, according to a two-year study on the future of alternative fuels conducted by the National Petroleum Council. The U.S. Secretary of Energy requested the study, which looked at a range of alternative-fuel options alongside traditional diesel and gasoline.

Trends and Priorities Affecting the Truckstop and Travel Plaza Industry

March 24, 2013

Trends and Priorities Affecting the Truckstop and Travel Plaza Industry

During The NATSO Show in Savannah, Ga., trucking industry experts and truckstop operators said everything from driver health concerns and hours-of-service regulations to increased fuel efficiency and changes in the length of haul are changing the way they operate.

A Day in the Life of a Truckstop Operator: Mark Russell

March 10, 2013

A Day in the Life of a Truckstop Operator: Mark Russell

Industry suppliers know that understanding their customers increases service levels in addition to profits. While no two days are ever exactly the same for truckstop and travel plaza operators, Highway Business Matters sat down with Mark Russell, director of operations for Russell’s Truck and Travel Center 2, near Amarillo, Texas to learn about a typical day.

Industry Vendors: We'll See You at the Show

January 25, 2013

Industry Vendors: We'll See You at the Show

In a matter of days, industry suppliers and truckstop operators will come together under one roof for The NATSO Show 2013. Take a look at our quick tips to help you make the most of your time at the show.

A Day in the Life of a Truckstop Operator: Michael Sibley

January 12, 2013

A Day in the Life of a Truckstop Operator: Michael Sibley

For Michael Sibley, Travel Center in LaPlace, La., work is spread between his home office and the travel plaza.

Negotiating Vendor Contracts

January 1, 2013

Negotiating Vendor Contracts

When business owners make their way to the negotiating table, preparation is the key to success.

Barbecue Moves from the Backyard Grill to Restaurant Menus

December 26, 2012

Barbecue Moves from the Backyard Grill to Restaurant Menus

While barbecue is synonymous with summertime, leading restaurant operators have picked up on the trend and many are using limited-time offers to feature barbecue throughout the summer and even as a winter-time meal.Adding new barbecue offerings to menus could boost sales for truckstop and travel plaza operators and industry suppliers while also increasing customer satisfaction.

Exhibit at The NATSO Show to Reach Truckstops Visited by Thousands of Professional Drivers Daily

December 20, 2012

Exhibit at The NATSO Show to Reach Truckstops Visited by Thousands of Professional Drivers Daily

NATSO members Are visited by thousands of professional drivers daily.

Four More Ways to Connect with Operators Before and During The NATSO Show 2013

December 18, 2012

Four More Ways to Connect with Operators Before and During The NATSO Show 2013

Perhaps the most important fact about exhibiting at trade shows is that successful trade show experiences require targeted, effective pre-show marketing and promotions. Exhibitors and sponsors cannot just show up and expect attendees to run to their booth. Here are four more ways to market your participation in The NATSO Show.

Five Ways to Increase Your Success Before The NATSO Show 2013

November 25, 2012

Five Ways to Increase Your Success Before The NATSO Show 2013

Five ways to market your participation in The NATSO Show.

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