How to Use Social Media to Attract Interstate Traffic to Your Truckstop

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google.


Google Places
A business profile on Google Places can help businesses “connect with customers across Google Search and Maps,” Google said on its website. “You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.”

By signing up for Google Places, truckstop and travel plaza operators can ensure they show up on Google Search, Google Maps, Google+ and mobile devices. Creating an account is free and easy. Visit to create an account and update your contact information and hours. After you’ve set up your location online, you can make changes at any time.

Google said every month there are over 5 billion searches on Google for restaurants, 3 billion searches for hotels and 5 million searches for coffee shops...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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