How And Why Coffee Cup Fuel Stops Is Investing In Millennials At Their Truckstops

Coffee Cup Fuel Stops is one of several NATSO members that have tapped into the talent millennials can bring to the table. NATSO sat down with Ericka Schapekahm, director of human resources and special projects at the company, to learn more about how she hires, manages and motivates millennials, which have become an important part of the labor pool.

Be sure to also read Engaging Employees Of The Millennial Generation here.

Q.   What Are Some Of The Key Benefits Millennials Bring To The Table?
Their comfort with technology makes them quick when it comes
 to learning our multiple POS systems—Subway, Pizza Hut, Caribou and the fuel desk. They also embrace social media promotions and help our more mature
 team members understand how to accept discounts from mobile apps and mobile app payment applications. The other strength in millennials is their experience in teamwork. They are used to working in groups. They have experience in listening to the input of others and working together towards a goal. They are comfortable in brainstorming and compromise and really know how to work in a group to get things done.

Q.   Are There Challenges In Working With Millennials And How Do You Overcome Those?
Because millennials have spent so much time working in group environments, if you are their first 
or second employer, you will have to teach them...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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