Engaging Employees Of The Millennial Generation at Your Truckstop


Photo Credit: Gustavo Frazao/bigstock.com

Millennials—typically defined as those born between the early 1980s to the early 2000s—are an important part of the workforce and can provide valuable skills to their employers. However, millennials are often stereotyped as being entitled, unmotivated and difficult to manage, but operators that have learned how to tap into the talent of the millennial generation said they value the traits they bring to the table.

“They bring a level of excitement and energy to the workplace. They bring a different way of looking at things,” said Dustin Trail, manager at Trail’s Travel Center. “I’ve seen them defined as people that want to feel important, that want to feel like they’re serving a purpose or a greater good, but I don’t feel that is a ton different than anyone else.”

Be sure to also read How And Why Coffee Cup Fuel Stops Is Investing In Millennials At Their Truckstops here.

Identifying The Advantages
Robin Puthusseril, general manager at Greater Chicago I-55, said she has found that millennials...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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