Shoemaker’s Truck Station

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Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

March 1, 2016

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me.

Truckstop Operators Reduce Water Use To Increase Profits

March 1, 2016

Truckstop Operators Reduce Water Use To Increase Profits

For truckstops and travel plazas, conserving water can cut costs while also improving the company’s environmental stewardship. Monitoring and managing water is becoming even more important in certain parts of the country that are dealing with drought situations. Three NATSO members shared their methods for reducing water usage.

Tap Into Retail Trends To Shape Renovations at Your Truckstop

March 1, 2016

Tap Into Retail Trends To Shape Renovations at Your Truckstop

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers.

Industry Leader Bill Sapp Receives the Hall of Fame Award

May 1, 2015

Industry Leader Bill Sapp Receives the Hall of Fame Award

During The NATSO Show 2015 the NATSO Foundation presented the industry’s Hall of Fame Award to William (Bill) Sapp, the co-founder of Sapp Bros. Travel Centers Inc.

Truckstop Operators Weigh in on Successful Sales Visits

August 9, 2013

Truckstop Operators Weigh in on Successful Sales Visits

Sales visits are one of the best opportunities for industry suppliers to build relationships and secure sales with truckstop and travel plaza operators. But for a sales visit to be effective, it has to meet the needs of all involved. To help suppliers better understand what operators look for in a sales visit, Highway Business Matters sat down with Seth Miller of Petro Travel Store #353 in Portage, Wis., and David Shoemaker of Shoemaker’s Travel Center in Lincoln, Neb., to get their top tips for quality sales meetings.

How Are You Involving Your Community to Boost Your Brand with Local Customers

June 21, 2013

How Are You Involving Your Community to Boost Your Brand with Local Customers

NATSO operators share how they are involving their community to boost their brand with local customers.

Resources, Tools and Opportunities in Energy Efficiency

June 20, 2013

Resources, Tools and Opportunities in Energy Efficiency

It is a given that businesses that are open 24 hours a day, seven days a week are going to constantly draw power from the grid. Finding ways to cut down on the energy needed to run the business makes financial sense, and it also benefits the environment. Today’s technology is making it easier, more affordable and more convenient for business owners to swap out traditional lighting and fixtures to energy-efficient models. From LED lights to low-flow toilets, truckstop and travel plaza operators are making investments that produce both short- and long-term savings.

Who Do You Look Up To In The Truckstop Industry?

March 1, 2013

Who Do You Look Up To In The Truckstop Industry?

NATSO operators share who they look up to in the industry and why.

Boost Truckstop Sales by Attracting Women

May 1, 2012

Boost Truckstop Sales by Attracting Women

Women are an important part of the nation’s consumers.

Give Gifts That Get Noticed

October 1, 2011

Give Gifts That Get Noticed

Those looking to send gifts want to ensure they send something that will stand out and be appreciated.

 Keep in Touch with Prospective Customers

September 15, 2010

Keep in Touch with Prospective Customers

Industry suppliers working to keeping in touch with prospective customers can walk a fine line between persistent and overly aggressive.

 Truck Stop Operators Divulge How To Earn and Close a Sale at a Trade Show

February 15, 2010

Truck Stop Operators Divulge How To Earn and Close a Sale at a Trade Show

Trade shows are one of the few times when a company’s key prospects and current customers are gathered together under one roof, and smart exhibitors know that opportunities to connect with show attendees are not limited to the show floor.

Operators Describe What Helps Them Buy At Trade Shows

February 1, 2010

Operators Describe What Helps Them Buy At Trade Shows

Trade shows are an investment of both time and money. Knowing how to get the most out of any show can help exhibitors see the return on investment they were hoping for when they filled out their registration form.

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