With increased demands on drivers and hours-of-service regulations, professional drivers are eager to stop for what they need and get back on the road as quickly as possible. Locations are offering more convenient food options and working to speed transactions inside the store, but many have been limited with what they could do on the fuel islands.
“The whole fueling process could easily take 15 minutes. If the wind is blowing and it is 15 degrees, it isn’t a pleasant situation, but it is the way things have been for 40 years,” said Roger Cole, editor of NATSO’s Biz Brief and a former NATSO chairman.
For passenger vehicles, fueling is as easy as pulling up to the pump and swiping a credit card, but that isn’t the same for professional drivers. Trucking companies often require drivers to enter multiple data points that are designed to reduce fraud and theft but can slow the process...