Topics: The NATSO Show

Top Economist Shares His Outlook for the Year Ahead Members Only Join or Login

At this year’s NATSO show, Bob Costello, senior vice president and chief economist at American Trucking Associations will share his insights during a keynote address, offering predictions on the economy, the trucking industry. More

8 Tips for Success from Entrepreneurial Leader Bill Taylor Members Only Join or Login

Bill Taylor is an expert on how owners can thrive in today’s competitive market and not only will he be sharing his expertise as a keynote speaker at The NATSO Show. More

Truckstop Leadership: Effective Leaders = Improved Profits

Great leadership not only improves the energy and atmosphere of a business, it can improve the bottom line. Research from the Gallup Organization shows that committed workgroups are 44 percent more profitable, 50 percent more productive and have 50 percent higher degrees of customer loyalty. More

Customer Engagement Key to Dominating the Marketplace

During The NATSO Show, Ken Schmidt, former director of communications strategy for Harley-Davidson Motor Co., told attendees that engaging with customers is the key to success, and a lack of engagement nearly led to Harley-Davidson’s failure. More

Freight Volumes, Driver Pay on the Rise

Freight volumes and driver pay will continue on an upward swing as the economy grows, Bob Costello, vice president and chief economist at the American Trucking Associations told NATSO Show attendees Feb. 18. More

Driving Growth Through Innovation

When Seth Goldman, president and chief executive officer of the beverage company Honest Tea, set out to enter the beverage market, he was met with a number of challenges, making innovation crucial. More

U.S. Diesel Demand Projected to Decline

A number of factors are coming together that will reduce the demand for diesel fuel moving forward. As technology improves, vehicles become more efficient and their power sources evolve. Electric vehicles, hybrids and natural gas are all changing the country’s demand for diesel. More

Creating a Culture and Building a Brand Grows Customers and Sales

For business owners, branding is one of the best ways to stand apart from the competition, but creating a brand isn’t always easy. During The NATSO Show, Doug Rauch, an expert on branding and the former chief executive officer of the national grocery chain Trader Joe’s, told attendees that building a brand starts with culture. More

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers. More

Operators Slice And Dice Data for Business Insights

Information is everywhere and the number of sources producing information is constantly increasing. Big data—a popular term used to describe the growth and availability of both structured and unstructured information—is changing the way many companies operate. Today’s operators are relying on insights from their customers, internal processes and business operations to uncover new opportunities for growth. The challenge with any data set is converting it into useable information by identifying patterns and deviations from those patterns. By analyzing both internal and external sources of data, operators are able to better understand their customers, identify trends and predict sales. More

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