Information is everywhere and the number of sources producing information is constantly increasing.
Big data—a popular term used to describe the growth and availability of both structured and unstructured information—is changing the way many companies operate. Today’s operators are relying on insights from their customers, internal processes and business operations to uncover new opportunities for growth.
The challenge with any data set is converting it into useable information by identifying patterns and deviations from those patterns. By analyzing both internal and external sources of data, operators are able to better understand their customers, identify trends and predict sales. More