Topics: Marketing & Retail

Creating A Merchandising Strategy When Designing Or Redesigning A Truckstop

A merchandising strategy as it applies to a remodel or a new build is a combination of numerous design and layout changes coupled with merchandising concepts. More

Best Coffee Practices

Throughout the month of May S&D Coffee & Tea shared four best practices in coffee retailing. More

S&D Interviews Truckers for NATSO Readers

As a Chairman’s Circle member of NATSO, S&D interviewed long-haul truck drivers at Charlotte Travel Plaza in Charlotte, NC to learn about their coffee preferences and drinking habits. S&D is pleased to offer this video with practical insights to support NATSO members in achieving and maintaining the highest standards of coffee beverage service. More

Eleven Tips for Building an Effective Bulk Display at Your Truckstop

If you want to sell product that drives retail sales, you need to BE in the business. Some locations establish they are business of a particular category by creating power aisles and others create power walls, but the simplest, easiest to execute and often the most effective program is a bulk stack program. More

Eight Ways to Be A More Productive Leader at Your Truckstop

While no two days are ever exactly the same for truckstop and travel plaza operators, one thing that is consistent is there is never enough time to get everything done. To succeed, independent operators need to excel at the basics while constantly strategizing and innovating for the future. More

Stop Watch Archives Quick Tips for Calming Truckstop Customers

With today’s technology, complaining customers can broadcast their thoughts far and wide in real time. The upside of that is that once retailers know more about their customers’ concerns, they can address them and turn the experience around. Addressing complaints can show people that you’re human and give them a solution to their problems, but to make the most of the situation, it can help to know the type of complainer. More

New Blog Series: S&D Coffee & Tea

I am excited to announce that S&D Coffee & Tea, the nation’s largest custom coffee roaster and the largest blender of iced tea to the food service industry, will begin sharing their expertise here on NATSO’s blog in a new blog series. More

NATSO Listens: How to Set-up Your Fuel Desk

Our redesigned truckstop will have a shared transaction counter with one end dedicated to professional drivers. From your experience, can you provide a few key considerations for the layout of this area? More

Stop Watch Archives: Tips for Truckstop Merchandising

Providing the right product, in the right place at the right time can help truckstop and travel plaza operators better meet their customers’ needs and drive sales. Truckstop and travel plaza operators and are getting innovative to ensure they have right mix of products, messaging and displays that will move product out of their stores. More

Stop Watch Archives: Be Smart About Extending House Credit at Your Truckstop

Businesses nationwide are making the move back to house credit, and the nation’s truckstops and travel plazas are no exception. When done right, house accounts can boost customer loyalty and save operators money, but they also carry risk. What’s more, thin margins on fuel mean operators have little room for error when determining who is a worthy credit risk. Operators need to establish a customer’s credit worthiness before extending credit, and a detailed, signed credit application can help operators protect themselves. Operators don’t just need to gather information on credit reports — they need to gather the right information. More

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