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Best Coffee Practices

Posted in: Truckstop Business, Marketing & Retail

Throughout the month of May S&D Coffee & Tea shared four best practices in coffee retailing:

#1: Coffee Bar Layout Tips to Maximize Sales
Convenience is still one of the leading coffee purchase drivers (second only to quality), so your coffee bar must quickly and efficiently meet the needs of your customers. Read Coffee Bar Layout Tips to Maximize Sales.

#2: Excellence in Execution
Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts. So it is critical to offer your customers a great cup of coffee every time. Read Excellence in Execution.

#3: Cultivate Loyalty
Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey). One of the most basic loyalty programs is the “club card”, often inviting the holder to a free cup of coffee after a certain number of purchases (typically ten but sometimes as low as five). Read Cultivate Loyalty.

#4: Generate Buzz with LTOs
Limited Time Offerings are a different kind of “fresh” that are equally important in coffee. Read Generate Buzz with LTOs.


Want to learn more about the innovative beverage solutions that S&D Coffee & Tea offers today? Request a representative from S&D Coffee & Tea contact you by completing this form. You can also contact S&D at 800-933-2210 or visit us online at


/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. S&D has been distinguished for supplier excellence by many of the largest retailers and consumers of coffee and iced tea, including McDonald’s and the U.S. Military. In 2009, S&D added a state-of-the-art Liquid Extracts Division, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, ice cream and frozen desserts, energy drinks and other packaged and dispensed products. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at or by contacting Jim Edmonson at

The opinions and advice given by guest post contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

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About the Author

John Buckner

John Buckner

John Buckner joined S&D Coffee & Tea in 2009, after a 20-year career in sales and marketing for several Fortune 500 companies. He has a track record of generating profitable growth by building brands, successfully launching new products and gaining distribution.

His team is responsible for beverage strategies, new product development, customer-centered marketing, market research, merchandising, trade shows, media planning and advertising.

Buckner holds a master’s degree from the University of Virginia, and an executive MBA from Queens University’s McColl School of Business in Charlotte, N.C.