Generate Buzz with Limited Time Offerings (LTOs)

Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee.

LTOs build excitement and give customers a reason to visit often, as well as being a smart way to leverage trends in the industry. 

Ideas for LTOs include:

  • Pumpkin was the fastest growing coffee flavor in 2013 (Datassential MenuTrends 2013) and Pumpkin Spice coffee is a favorite fall LTO, meeting with success across markets.

  • Health consciousness and sustainability awareness are both on the rise and make great opportunities for LTO tie-ins.

  • French Vanilla and Hazelnut are leaders for creamer flavors, so it’s not surprising that these blends also make popular LTO coffee flavors.        

 

/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.

The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

J. Michael Gardner

S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. S&D has been distinguished for supplier excellence by many of the largest retailers and consumers of coffee and iced tea, including McDonald’s and the U.S. Military. In 2009, S&D added a state-of-the-art Liquid Extracts Division, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, ice cream and frozen desserts, energy drinks and other packaged and dispensed products.More
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