From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

In today’s operating environment, truckstop and travel plaza operators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their parking lots, turning extra space into innovative profit centers.
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Photo Credit: Amy Toner/NATSO

In today’s operating environment, truckstop and travel plaza op­erators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their park­ing lots, turning extra space into in­novative profit centers.

Darren Schulte, vice president of membership for NATSO, said there are several ways operators can mon­etize their lots, such as adding deer feed during hunting season, selling Christmas trees during the holidays or stacking up firewood to sell.

“There are a number of things own­ers can add to draw people to the loca­tion and generate revenue from other areas of the store,” he said. “We have these big parking spaces and most of us don’t utilize them properly.”

Stop Watch sat down with a handful of operators who are getting creative with their parking lot space. Here are 10 ways NATSO members are making their parking lots more attractive to cus­tomers and boosting revenue as a result...