More and more businesses are expanding their services and creeping into territory that was once served primarily by the truckstop and travel plaza industry. Throughout the year, Stop Watch is examining specific groups that are entering this space, including dealerships, carriers’ distribution centers, big box retailers and turnpikes, how they’re changing and what NATSO members need to know about the category. Visit www.natso.com/increasedcompetition to see all of the articles.
Trucking companies are constantly working to attract and retain drivers, and many are focusing on their terminals and offerings as ways to improve the driver experience, which could decrease the number of services drivers seek out on the road.
Late last year Werner Enterprises opened a My Place Hotel franchise in Lithia Springs, Georgia. The location opened its doors to Werner’s professional drivers before it welcomed in travelers in the Atlanta area and features rooms designed specifically for those with a commercial driver’s license.
Werner and My Place collaborated on the rooms, designing solutions and modifying the My Place prototype to include 50 double rooms made for Werner’s professional drivers...