Welcome to the newest post in our blog series, Darren’s Great Ideas! for Independent Operators.
Drive Extra Retail Sales at Your Truckstop on a Tax Free Day
As retailers it is important to have a holiday and seasonal retail/promotional program and participate in national holidays, which can be a sales driver. We often forget that our core customer and others who spend the majority of their time on our nation’s interstates and highways are starved for time when it comes to purchasing items for their loved ones gifts for that special occasion and or holiday.
In my past, a robust holiday, one-day sale, summer drive and tax-free retail/promotional program all played a role in driving incredible retail sales through the coffers. Sales folks still today would have a hard time believing it had they not experienced it themselves.
And, by the way, did I say tax-free day?
You may yourself not consider tax-free day a holiday, but for a lot of people it is just like one when it comes to saving money. It is often not on our calendars in the truck and travel arena, but it should be, especially if you have a local community close by.
Most states host these tax breaks in August during the exact time parents and students alike are preparing to return to school, hence the heavy shopping we see in the likes of Target, Staples, Walmart, JC Penny, Best Buy, etc. Families spend hundreds of dollars on backpacks, tablets, sneakers, computers, cameras, pencils, pens, etc., and for many families the tax break savings when coupled with in store promotional opportunities are significant.
Locations don't always carry the items I mentioned above, but if you work with your suppliers now, there is no reason why you could not get these types of products in your location.
If you do not know what you should carry for the event, simply ask your spouse, your children and or staff members with children. Better yet, get a copy of the list that schools provide parents on the type of gear they need, such as paper, binders, pens, pencils, backpacks, calculators, etc.
Additionally, if your organizations take coupons and or your vendors support your effort with promotional mark downs, it will be essential to let customers know. You will especially want to share the information with those ultra-loyal customers you see regularly.
Each state has its own rules and exclusions so it is critical to understand the process, the amounts that are tax deductible and the category of products that are eligible. Ensure you go to the appropriate website to find out more information and to capitalize on the sales opportunities available to you.
Finally, offering the products your customers need at a discount can make a difference in drivers' lives and for the community. They will appreciate you making is easier for them to enjoy the savings they may otherwise miss out on. Everyone enjoys a savings.
You will be surprised how well a tax-free day event could do for your retail sales if done properly. I know for sure from past experience, people of all likes enjoy crowd-free shopping.
- Create a Specific, Measurable, Realistic Holiday Action Plan for Your Truckstop
- Master a One-Day Sale with These 16 Tips
- Ten Ways to Get Customers to Come Inside From the Fuel IslandsPlan Your Truckstop's Summer Rebates Now
- 10 Ways To Be A Better Holiday Merchandiser Than Santa Claus
Photo Credit: Frazao/Bigstock
/// Read more Darren's Great Ideas for Independent Operators posts here.
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.