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Take in the COPEC Truckstop Experience

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

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During the Good to Great Session at NATSO Connect, the other panelists and I shared some of our favorite examples of locations that are doing things well. I took the opportunity to highlight COPEC, a Chilean energy company with a chain of fueling stations throughout Chile. 

COPEC Seating AreaJI.jpg

We visited some COPEC locations as part of the NATSO international study tour. During the Good to Great Session, I shared plenty of photos with attendees, but want to share even more here so you can see the COPEC experience for yourself.

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COPEC Outdoor Seating AreaJI.jpg

COPEC PlaygroundJI.jpg

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COPEC Fuel IslandJI.jpg

COPEC AdsJI.jpg

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COPEC Food CourtJI.jpg

COPEC limits trade downs, and you won’t find a variety of the same items. They’re trying to raise the share of wallet they capture with every transaction.

One of the best things about COPEC is that they understand their customers. They use this to shape their product offerings, location layout and the customer experience.

As I said after returning from the study tour, if you are looking for an organization within the fuel, food and retail segment to best practice, look no further than COPEC, the masters of the ordinary done extraordinarily well.

COPEC Irish CoffeeJI.jpg

COPEC Indoor Seating & Pho-TreesJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.

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 Photos Credit: NATSO/Darren Schulte

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.