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Successful Coaching Improves Employee Development and Performance

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Human Resources


Welcome to the newest post in our blog series, Darren’s Great Ideas! for Independent Operators

Successful Coaching Improves Employee Development and Performance

For this week’s Darren’s Great Ideas for Independent Operators, let’s talk about coaching.

Coaching is part of the corrective action process, which I’ve written about in the past. However if done correctly, coaching can lead to many less negative corrective action situations. Successful coaching should improve an employee’s:

  • Development; and
  • Performance.

Both of these purposes should be done so that the team member, the manger/leader and the company benefit from the time and effort involved in the process.

I personally always enjoy when a team member is aware of what needs to improve and works gainfully to fix the behavior or situation, mostly because you have been coaching them along the way, and they are not shocked when their undesired behavior results in further corrective actions.

According to ToolingU, the definition of coaching is “The ongoing process of helping an employee to identify and overcome the hurdles that prevent him or her from excelling at the job."

Coaching should be taking place when:

  1. Preparing an existing and/or new team member for new responsibilities
  2. Providing performance feedback, both good and opportunities for improvement
  3. Training
  4. Setting goals
  5. Assigning daily activities
  6. Monitoring progress
  7. Motivating team members
  8. Building teams
  9. Building relationships within the organization and outside of it
  10. Resolving personal issues that are impacting operational performance
  11. Developing individuals including succession planning
  12. Accelerating/enhancing learning

Coaching is not demanding what team members should be doing, but rather leading them and helping them discover answers and solutions on their own. Coaching empowers team members to reach their full potential. Coaches do not play the games, players do. But without coaches, players would never learn how to play the game. Now GO COACH and tell me in the comments how it went!

/// Read more Darren's Great Ideas for Independent Operators posts here


Join the conversation! Do you enjoy coaching? Are there any other circumstances where you coach? Tell me about a recent coaching experience. 



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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.