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K & H Truck Plaza Focuses on its Strengths

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

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K & H Truck Plaza is a special location that has been family owned and operated since 1967.

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It is finding continued success from its amazing service and cleanliness, plus, the location has carved out a niche with its reliable service center and shop, a well-run restaurant and fully stocked travel center. They have discovered what they’re really good at and focus on their strengths. 

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Mr. Herscher started the truckstop and then his two sons came along to work with him. I loved seeing the old photos and news articles that show the location’s history. 

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Now Mr. Herscher’s grandchildren, Andrew and Josh Herscher, are running the business. What I admired about the young men is that they were very open to new ideas.

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They have a successful restaurant, which has garnered dozens of strong reviews on Google. “Great, friendly service and delicious homemade food! Lots to choose from on their menu,” one reviewer wrote. Another review said, “Food is solid, specials every day, and homemade soups.”  

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However, the truck plaza is in a transition phase. The business is changing, the community is changing and the Herschers are aware of that. They know it may be time to do something different in the food business and are considering adding something to support the younger generation, which is always on the go and wants things quickly. 

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In today’s operating environment, it is difficult to compete with modern travel centers, but K&H Truck Plaza has found a winning model, and the location’s current leadership is doing an excellent job of guiding it to the future. 

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/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.

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Photos Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.