10 Sample Promotional Opportunities For Truckstops

With the summer drive coming, it is time to plan promotions to take advantage of the increased traffic. I would encourage you to focus on profitable products that consumers on the road WANT. Remember the three reasons people exit the interstate are restrooms, fuel and FOOD. Make sure you are creating a sound promotional strategy around the food portion of the three reasons to stop.
More
 

Darrenheader.png

Welcome to the newest post in our blog series, Darren’s Great Ideas! for Independent Operators. 

Ten Sample Promotional Opportunities For Truckstops

With the summer drive coming, it is time to plan promotions to take advantage of the increased traffic.

I would encourage you to focus on profitable products that consumers on the road WANT. Remember the three reasons people exit the interstate are restrooms, fuel and FOOD. Make sure you are creating a sound promotional strategy around the food portion of the three reasons to stop.

Also take advantage of the recent industry demographic changes to more families, children and female customers visiting your location. Ensure you take advantage of this NEW shopper, versus the buyers that normally shop your store the rest of the year.

To get your creative retail mind working, here are ten sample promotional opportunities:

  1. Provide a discount on an e-cigarette universal usb charger if a pack of cigarettes is bought.
  2. Provide a discount on a Zippo lighter if two packs of cigarettes are bought.
  3. Provide a discount on select pastries if a 16 oz. minute maid orange juice is bought.
  4. Provide a third hot dog at a reduced price if two are bought.
  5. Provide a bag of chips for a reduced price if a 20 oz. fountain soda and a freshly-made sandwich is bought.
  6. Provide a discounted price for buying two 1-liter sodas rather than one.
  7. Provide a cell phone case at a discounted rate if a cellular charger is bought.
  8. Provide a discount if two pairs of shorts are bought rather than one.
  9. Provide a pair of flips flops for a discounted price if a pair of sunglasses is bought.
  10. Provide a baseball cap at a discounted rate if you purchase a case of additives.
 
Editor's Note: Marketing and merchandizing is an essential element in the success of any operation. To help NATSO members, NATSO offers a Truckstop and Travel Plaza Training Manual that includes a chapter on "Marketing and Retail." Purchase the Truckstop and Travel Plaza Training Manual here. - AT

PurchasetheTrainingManualBanner.jpg

TrainingManualSampleCalltoActionCTA.jpg

 
/// Read more Darren's Great Ideas for Independent Operators posts here. 
 
 

Subscribe to Updates

NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.

Related Articles