Truckstop Merchandise Purchases Up 6% Vs. 2011

The total merchandise purchases per week per travel plaza and truckstop were up 6% for all of 2012 compared to 2011 according to the 4th Quarter 2012 McLane-NATSO Foundation Index. Total travel plaza and truckstop convenience purchases from McLane averaged $16,545 per week during 2012 versus $15,616 in 2011. Members may sign in here to read the full index.

The McLane-NATSO Foundation Index is produced quarterly and offers NATSO members the opportunity to compare their weekly convenience store purchases with travel plazas and truckstops convenience stores served by McLane. 

The McLane-NATSO Foundation Index is one of the many knowledge resources NATSO produces in our quest to deliver solutions to help NATSO members make good business decisions.

Among other interesting findings, when comparing January – December, 2012 to January – December, 2011 average purchases per week per travel plaza and truckstop, the McLane-NATSO Foundation Index found:

  • Packaged beverages (up 14%) are led by continued strength in energy drinks and bottled water;
  • Cold dispensed beverages (up 8%) demonstrate the importance of high margin fountain drinks;
  • Other snacks (up 17%) and salty snacks (up 7%) continue to show strong gains versus 2011. Product placement and variety of products are critical to csuccess in these categories; and
  • Candy was only up 3% versus 2011, which may indicate changing customer preference toward a healthier snack; however we will continue to follow and analyze this trend.

Members may sign in here to read the full report.

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Source:
Web-Only Content
Supplier Focus:
McLane Co. Inc.

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