RoadPro® Brands Launches Pro Driver Council

In order to better understand professional drivers, Palmyra, Pa.-based RoadPro Brands, a division of NATSO Chairman's Circle member DAS Companies Inc., has created the Pro Driver Council, which the company said will give drivers a voice in the development and communication of RoadPro products. RoadPro is comprised of more than a dozen brands that are designed to bring the comforts of home to those that are on the go.

“Professional drivers face long hours, tough driving conditions and many days away from their family. Too often they are under-appreciated,” said Chuck White, vice president of marketing and development. “We are offering pro drivers an opportunity to join the RoadPro Pro Driver Council and represent the voice of your Truck Driver brethren, sharing a ‘million miles’ worth of insights.” 

Initial Council members were pre-screened and selected based on a blend of criteria, including fleet type, miles driven, truck type and the truckstops frequented, to ensure a leading, representative sample of the professional truck driver population. Additional drivers can join the team and nominations for additional Council members are being accepted online.

Additionally, the RoadPro Family of Brands has introduced the RoadPro Road Warrior Club as a way for all drivers and consumers to receive early product announcements, product updates, a monthly newsletter and special offers. Learn more and join the Road Warrior Club here.

RoadPro brand solutions offer auto safety, on-the-go conveniences, travel comforts and outdoor leisure products and solutions. The RoadPro Family of Brands is distributed exclusively through DAS divisions. Brands include RoadKing, Wilson, MobileSpec, PowerDrive, RoadPro, K40, Astatic, Francis, LUMAgear, BlackCanyon Outfitters and Ninja Odor Fighters. RoadPro brands are sold at most travel centers nationwide. 

DAS Companies, a full-service marketing and global supply chain portfolio company, designs, imports and distributes automotive accessories, travel merchandise and mobile electronics through a series of channel partnerships including travel centers, heavy-duty trucking centers, and electronics and specialty retailers.

Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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