Rebranding Success on Hat Six Travel Center

HatSixforArticle.jpg
Photo Credit: Hat Six Travel Center

Hat Six Travel Center, based in Evansville, Wyoming, has embraced the local flair, capitalized on convenience and identified three distinct customer bases, which is boosting sales and driving loyalty.

The location, which was previously known as Eastgate Travel Plaza, underwent a 21-month rebuild and rebranding. Tiffany Gamble, advisor for the location, said the name change resonated with customers because they already identified the travel plaza with its location on Hat Six Road. Gamble said, “When you would mention Eastgate Travel Plaza to people, they would say, ‘Oh, out there on Hat Six?”

The location sits on just over 17 acres and features 150 truck parking spaces, 90 car parking spaces, a playground, two dog parks, two picnic areas, fast food, a c-store, a bar and a drive-thru alcohol lane...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine
Retailer Featured:
Eastgate Travel Plaza

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