Entrepreneur, co-founder of Fast Company magazine and best selling author Bill Taylor has spent years researching success for his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, and he has found that not only are business owners facing increasing competition, that competition is more competent than ever. To set themselves apart, entrepreneurs have to be willing to find and focus on their unique attributes, take risks and look for new ways to meet customers’ needs to find success. More