This fall Liberty Travel Plazas unveiled a new name and brand identity for the company and will be known as Onvo. The rebrand includes a new name and logo, a fully redesigned website, refreshed loyalty program and an updated store design. One of the key elements of the rebrand is the company’s new mascot: a bird, also named Onvo, which represents the company's commitment to providing guests with a friendly, memorable experience every time.
NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand.
And we recorded it! You can also watch the discussion below.
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It is a disruptive time in the fuel business, but NATSO’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO's newest educational offering!
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