Related Content

Browse by Category

Browse by Date

Most Active

Newest Posts

Service and Product Offerings Stand Out at Pride Travel Center

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

Pride Travel Center-Customers EnteringPride Market-Cars & Truck in LotJI.jpg

Pride Travel Centers and Convenience Stores, which are located in Connecticut and Massachusetts, are more great examples of NATSO member locations that are serving as excellent representatives of the industry. 

Pride Travel Center-TruckersTalkingatFuelIslandJI.jpg

Pride currently has 32 locations consisting of two traditional travel centers and 30 mixed c-stores/fuel stops. They are not stopping there as they are in the process of building and opening three additional, modern c-stores and one state-of-the-art travel center, which is located in Hartford Connecticut, and will offer current and future fueling options for interstate traffic including hydrogen, electrification, propane and natural gas. It is something every NATSO member should see. 

Pride Travel Center-BobBolduc&StaffJI.jpg

I thoroughly enjoyed the hospitality that Bob Bolduc and his team provided me while visiting several of their locations. It was great to see all of the work and planning that goes into providing quality products and outstanding customer service. The food at the locations is exceptional and their care in all aspects of the business is obvious.

Pride Travel Center-Employee ThrowingPieceSign-Bakery-DeliJI.jpg

Join me on a virtual tour and you will see exactly what I am talking about. 

Pride Travel Center-BakedFreshDailyInOurKitchensDisplayJI.jpg

Pride Travel Center-Fresh FlowersJI.jpg

Pride Travel Center-Grab-N-GoFreshFood&DrinksJI.jpg

Pride Travel Center-BakedFreshDaily-MuffinsinCakeTinJI.jpg

Pride Travel Center-Store-ChipsJI.jpg

Pride Travel Center-Muffinsin&Donuts inCakeTinJI.jpg

Pride Travel Center-Store-Chips&SalsaDipsJI.jpg

Pride Travel Center-DeliCaseJI.jpg

Pride Travel Center-Deli Items to GoJI.jpg

Pride Travel Center-Grab-N-GoProduce&WelcometoPrideFoodCourtSignJI.jpg

Pride Travel Center-BobBolduc&CustomerinDeliSeatingAreaJI.jpg

Pride Travel Center-SubwayDeliSeatingAreaJI.jpg

Pride Travel Center-FreshProduceSignJI.jpg

Pride Travel Center-FreshRed&GreenPeppersJI.jpg

Pride Travel Center-FreshTomatoes&StrawberriesJI.jpg

Pride Travel Center-SingleRose&BouquetsDisplayJI.jpg

Pride Travel Center-BreadBakedFreshDailySignage-GreeneryJI.jpg

Pride Travel Center-BreadJI.jpg

Pride Travel Center-BorinquenBakeryDanishCheesePuffsJI.jpg

Pride Travel Center-Muffins#2JI.jpg

Pride Travel Center-Muffins#1JI.jpg

Pride Travel Center-TruckLeaving&TruckFuelingJI.jpg

Pride Travel Center-TrucksParked-PermitParkingBoothJI.jpg

Pride Travel Center-TruckFuelingJI.jpg

Pride Travel Center-TargetedMessagingAtFuelPumpJI.jpg Pride Travel Center-Fuel Pump1JI.jpg

Pride Travel Center-PrideBrandedSignageAtFuelPumpJI.jpg

Pride Travel Center-Fifties DinerOutsideJI.jpg

Pride Travel Center-PrideLiquorsSubwayJI.jpg

Pride Travel Center-Customers EnteringPride Market-Cars in LotJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.


Photos Credit: Darren Schulte/NATSO

Subscribe to Updates

About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.