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{Great Ideas} Six Simple Tips for Truckstop Retail Displays

Posted in: Great Ideas, Darren's Great Ideas for Independent Operators

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Welcome to the newest post in our blog series, Darren’s Great Ideas! for Independent Operators. The author, Darren Schulte, NATSO’s new vice president of membership, brings to NATSO a wealth of knowledge about our industry.

Join Darren here every other Thursday for his biweekly retail column.

{Great Ideas} Six Simple Tips for Truckstop Retail Displays

As strange as it may seem, we are almost in the middle of the summer sales drive. This offers you a great opportunity to wow customers that are visiting your location for the first time with your customer service and product offerings. 

In addition to being greeted happily by your staff, are customers also greeted with visually pleasing and dynamic displays featuring hard to resist promotional opportunities? Or are they greeted by displays that could use some TLC?

Here are six simple guidelines to follow to build visually pleasing and dynamic displays:

  1. If the display is inside the store, the display should be no higher than five feet tall to avoid blocking the view of other products.
  2. American Disabilities Act (ADA) guidelines for clearance should be adhered to. There should be 48 inches between displays and fixtures to ensure a positive shopping experience.
  3. Continuously restock the display — the display is marketing the product and is often what is selling the product.
  4. All displays need the base wrap to show the product’s name rather than the white backside of another product's base wrap.
  5. Vendors usually have special items that can be used to dress a display up and grab the attention of the customer. Vendors may not have enough of these items for all their stops, so a good vendor relationship really helps.
  6. Avoid the unattractive, dirty ring base wraps have a tendency to acquire by carefully and thoroughly mopping the floor around base wraps. 

/// Read more Darren's Great Ideas for Independent Operators posts here

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Join the conversation! Do you follow these guidelines for your display? What other tips would you provide?

Or have a different retail merchandising, marketing or operations question? Post your question in the comments and Darren will answer it in the next Darren’s Great Ideas! for Independent Operators.

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.