What Is Your Favorite Business Book?

"Decisive: How to Make Better Choices in Life and Work. It was an interesting book on how people make decisions.” 
Will Moon, Iowa 80 Group

"Leadership and Self Deception: Getting Out of the Box, which is from the Arbinger Institute. It is about communications, relationships and leadership. It will blow you away. It totally transformed one of my manger’s lives and I highly recommend it.” 
- Walt Muralt, Muralt’s Travel Plaza

"Lunchmeat and Life Lessons by Mary B. Lucas. It is about a guy who was a butch- er. His ability to connect with people was amazing. One of the things he said that I liked is that sometimes you have to put on your blinders so you don’t get sidetracked by others’ negativity.” 
Bob Wollenman, Deluxe Truck Stop



This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations.

The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watchsubmit a request to be added to the mailing list. Not a memberJoin today or submit a request to receive additional information.

Darren Schulte's photo

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators. Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: Love's Travel Stops and Country Stores, HESS Corporation, Petro Stopping Centers, and TSC Global/Barjan LLC.More
Stop Watch Magazine
Retailer Featured:
Deluxe Truck StopIowa 80 GroupMuralt’s Travel Plaza

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