Use We Card Awareness Month To Highlight Compliance


We Card Awareness Month gets un­derway in September, and the event is a great time for truckstop and trav­el plaza operators to train or re-train employees on the Food and Drug Ad­ministration’s regulations and state law compliance. 

In many states across the country, re­tailers are being fined for not comply­ing with state laws requiring specific signage in their stores. For tobacco and e-cigarette or vaping product re­tailers, having the state-required sig­nage is a basic requirement.

Every state conducts compliance checks using underage minors to de­termine if retailers properly identify and deny sales to minors. The FDA con­ducts federal government inspections in the same way, performing approxi­mately 150,000 per year.

NATSO encourages all operators to continue in their efforts to success­fully identify and prevent age-restricted product sales to minors.

There are a number of We Card re­sources available. They include:

  • Downloadable logos and ads that are available at
  • We Card’s 2018 materials, which will be available to order on Sept. 1 at
  • We Card’s online training and its mystery shopping service—ID Check-Up—that helps operators educate store employees and also gauge their performance.
  • An updated state law summary and federal law summary on FDA-regu­lated products and requirements of retailers are available in the Resource Center at
  • We Card NOW is a smartphone mobile site with digital resources, an age calculator tool and a digital version of the We Card calendar along with training tips. It is avail­able at

We Card Awareness Month is a great opportunity for operators to commu­nicate the “We Card” message and demonstrate their role as a respon­sible retailer.

David Fialkov's photo

David Fialkov

David Fialkov is the Vice President of Government Relations, as well as the Legislative and Regulatory Counsel, at NATSO. In this capacity, Mr. Fialkov directs NATSO's legislative, regulatory, and legal strategy on a range of issues, including transportation, energy and fuels, labor, data security, and taxes. Mr. Fialkov also oversees NATSO's political engagement program, including individualized legal and political counsel to member companies. Prior to joining NATSO, Mr. Fialkov was the senior associate in the Government Affairs and Public Policy practice at the law firm of Steptoe and Johnson in Washington, D.C. At Steptoe, Mr. Fialkov advised clients on legislative, regulatory, and political issues, as well as legal concerns. His primary clients included trade associations representing the motor fuel wholesale and retail industries, including the National Association of Convenience Stores and the Society of Independent Gasoline Marketers of America. Mr. Fialkov's focus was not only on the motor fuels business, but also the litany of other issues that retailers confront, including labor matters, foodservice issues, healthcare and employment issues, tax matters and data security. Prior to joining Steptoe, Mr. Fialkov graduated with honors from George Washington University Law School. He received his B.S. Summa cum laude with highest honors from Clark University in Worcester, MA. He lives in Washington, D.C. with his wife Allison and daughter Lilah. More
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