Article created for the December digital issue of
Food offerings are a key differentiator, setting truck stops and travel centers apart from the competition and enticing drivers inside. More importantly, sales in food or snacks are significant profit drivers. A new study from NATSO Services found untapped potential for growing food and beverage sales from drivers who are already stopping. Most drivers taking the survey—81%—said they’d gone inside a travel center but left without purchasing food or beverages in the past month.
Gaining even incremental sales from this group could result in significant gains.
Jessica Williams, founder and CEO of Food Forward Thinking, is an expert in menu planning for travel centers. She led a webinar, sharing her expertise on how to better capitalize on the untapped potential in food and beverage sales. Watch a video of the presentation below.
Jessica shared several resources during the webinar. Contact Jessica at jess@foodforwardthinking.com for those and for information on working with her.
// This article was created for Stop Watch magazine, the magazine of the NATSO Foundation. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products to strengthen travel plazas’ ability to meet the traveling public's needs through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)
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