Business Intelligence

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  • Coffee Promotions: Social Media

    Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.

  • Coffee Promotions: Discount, or FREE?

    When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business.

  • Coffee Promotions: Double Headers

    BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product.

  • Coffee Promotions: Loyalty

    Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.

  • Hot Coffee Trends & Attitudes

    Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

  • Why Is Hot Coffee Consumed?

    Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.

  • Where Is Hot Coffee Consumed?

    Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.

  • Who Drinks Hot Coffee?

    United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

  • Iced Coffee Trending

    Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.

  • Why Is Iced Coffee Consumed?

    While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

  • Where Is Iced Coffee Consumed?

    Regionally, the Western U.S. states lead the way in iced coffee consumption, followed closely by the Northeast. The South falls next with the Midwest having the lowest ranking(1).

  • Who Drinks Iced Coffee?

    Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities.

  • Iced Tea Trending

    While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings.

  • When Is Iced Tea Consumed?

    Not surprisingly, iced tea is ordered most often with a meal at lunch and supper across all foodservice segments (1).

  • Where Is Iced Tea Consumed?

    Regionally, the South leads the way in consumption of iced tea having more than 50% of the servings share with the West and Central regions coming in second and third at 18% and 16% respectively, and the Northeast at only 12%.

  • Who Drinks Iced Tea

    Tea is the most widely consumed beverage in the world next to water. On any given day, over one half of the American population drinks tea with roughly 69 million adult Americans consuming iced tea every day.

  • Generate Buzz with Limited Time Offerings (LTOs)

    Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee.

  • Cultivate Loyalty

    Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

  • Excellence in Execution

    Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts.

  • Coffee Bar Layout Tips to Maximize Sales

    Convenience is still one of the leading coffee purchase drivers (second only to quality), so your coffee bar must quickly and efficiently meet the needs of your customers.

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