Business Intelligence

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  • Summer Relief Program

    With both EMV deadlines and possible equipment pricing increases on the horizon, there has never been a better time to be proactive in obtaining new equipment. If new equipment upgrades are needed now, but cash is tight, Allied Brand Capital can help. Our Summer 2016 Relief Program allows you to make purchases now, but you pay only $29 per month for the first six months of your loan.

  • Underground Storage Tank Financing

    As a Chairman's Circle member and the exclusive financing partner of NATSO, Allied Brand Capital understands your specialized need for underground storage tank (UST) financing. Our underground storage financing program requires an application-only for requests up to $250,000 except for stand alone UST projects are limited to $150,000 including installation.

  • Franchise Program

    As a Chairman's Circle member and the exclusive financing partner of NATSO, Allied Brand Capital understands that the franchise environment is highly specialized. We have negotiated franchise fee discounts (of up to 50%), on behalf of clients, with some of the largest franchises in the business.

  • Third Wave of Coffee: Coffee Is Good For You!

    Recent studies confirm the health benefits of moderate coffee consumption as protecting against Type 2 diabetes, Parkinson's disease and depression.

  • Third Wave of Coffee: Barista Or Coffee Captain As Tour Guide

    It is more relevant now than ever to adopt the industry best practice of having a designated “Coffee Captain”, especially during peak service times.

  • Third Wave of Coffee: Learn The Coffee Story

    Consider adding details of your coffee’s specific story to the merchandising materials on display at your coffee counter, such as a photo of a farm in the growing region or a relevant twist on the name of the blend.

  • Third Wave of Coffee: Coffee Is A Culinary Experience

    The craft coffee crave is a revolutionary trend similar in style to craft beers. Here’s a tip to help you catch a ride on what is being referred to as “the third wave” of coffee.

  • Coffee Trends: Sustainability

    Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories.

  • Coffee Trends: Technology

    Mobile technology, used alone or in conjunction with social media, is a critical tool for targeted traffic growth.

  • Coffee Trends: Health and Snacking

    A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat.

  • Coffee Trends: Flavors

    The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites.

  • Coffee Holiday Promotions: New for New Year

    Help make both your and your customers’ New Year start successfully with a new product, new offering or new promotion.

  • Coffee Holiday Promotions: Customer Appreciation

    Any time is a great time to show your appreciation to your customers, but Thanksgiving makes a naturally perfect occasion to tell them Thanks.

  • Coffee Holiday Promotions: Giving Season

    The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone! Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association.

  • Coffee Holiday Promotions: Products

    The holidays are a veritable feast for many consumers, from indulgent treats and classic family traditions to modern alternative twists. Help your customers celebrate with new flavors of existing products and exclusive holiday-only offerings.

  • Coffee Promotions: Social Media

    Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.

  • Coffee Promotions: Discount, or FREE?

    When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business.

  • Coffee Promotions: Double Headers

    BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product.

  • Coffee Promotions: Loyalty

    Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.

  • Hot Coffee Trends & Attitudes

    Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

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