Business Intelligence

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  • Hot Coffee Trends & Attitudes

    Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

  • Why Is Hot Coffee Consumed?

    Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.

  • Where Is Hot Coffee Consumed?

    Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.

  • Who Drinks Hot Coffee?

    United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

  • Iced Coffee Trending

    Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.

  • Why Is Iced Coffee Consumed?

    While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

  • Where Is Iced Coffee Consumed?

    Regionally, the Western U.S. states lead the way in iced coffee consumption, followed closely by the Northeast. The South falls next with the Midwest having the lowest ranking(1).

  • Who Drinks Iced Coffee?

    Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities.

  • Iced Tea Trending

    While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings.

  • When Is Iced Tea Consumed?

    Not surprisingly, iced tea is ordered most often with a meal at lunch and supper across all foodservice segments (1).

  • Where Is Iced Tea Consumed?

    Regionally, the South leads the way in consumption of iced tea having more than 50% of the servings share with the West and Central regions coming in second and third at 18% and 16% respectively, and the Northeast at only 12%.

  • Who Drinks Iced Tea

    Tea is the most widely consumed beverage in the world next to water. On any given day, over one half of the American population drinks tea with roughly 69 million adult Americans consuming iced tea every day.

  • Generate Buzz with Limited Time Offerings (LTOs)

    Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee.

  • Cultivate Loyalty

    Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

  • Excellence in Execution

    Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts.

  • Coffee Bar Layout Tips to Maximize Sales

    Convenience is still one of the leading coffee purchase drivers (second only to quality), so your coffee bar must quickly and efficiently meet the needs of your customers.

  • Federated Healthcare Webinar Available to NATSO Members

    NATSO Chairman's Circle member Federated Insurance recently hosted a webinar for more than 600 business owners regarding the Patient Protection and Affordable Care Act (PPACA). Facilitated by Federated’s in-house PPACA professional, webinar participants were provided with information on the implementation of the healthcare legislation and what it could mean for the future of their own health insurance program.

  • Risk Management: NATSO Members are Talking. Are You Listening

    When I meet with travel plaza owners to discuss the risk management culture at their businesses, I often notice a repeating pattern. They have good intentions of making employee and customer safety a priority, but their good intentions don’t always get acted upon. They cite sticking points such as: I’m too busy. I’m not sure how to do it. We don’t really have any problems. Although these reasons can indeed be legitimate, they are often excuses. And excuses, my father always taught me, are like armpits—everyone has them and they all stink.

  • Estate Planning: Difference Between Sale and by Gift/Inheritance Transfer

    There are basically two ways ownership of a business can be transferred – by sale or by gift/inheritance.

  • Risk Management for Truckstop Operators

    Successful businesses understand the importance of taking deliberate steps to minimize risk in all areas, both for customers and employees.

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