NATSO Blog

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Truckstop Travels: Simple Elegance Welcomes Customers at the Petro Stopping Center #61

Posted in: Truckstop Business, Marketing & Retail, Operations, Truckstop Travels

I always enjoy visiting Petro Stopping Center #61 in Fargo, North Dakota, it reminds me of what is good about our industry and how focused operators can create a positive shopping experience for drivers of all types.

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Nine Things to Pack for The NATSO Show 2015

Posted in: Great Ideas, Truckstop Business, Leadership & Strategy

With The NATSO Show just weeks away, now is the time prepare to make sure you make the most of your time in Las Vegas.

Here are nine things you should have in your suitcase before you embark on your trip to The NATSO Show 2015.

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{NATSO News} January 26, 2015

Posted in: Our Legislative and Regulatory Issues

Supreme Court Denies Swipe Fee Appeal

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Human Library Spotlight: Saving Time and Money with Company-Wide Electronic Payments

Posted in: Truckstop Business, Marketing & Retail

For business owners, switching to an electronic payroll system can save time and money by eliminating paper checks.

“There is a lot of mess that goes along with that piece of paper. You have to do the paper stock, you have to do the check run, and then you have to do the reconciliation. Inevitably, there are always lost checks. That paper costs a lot of money—typically $2.50 in time, materials and money for each payroll check,” said Marty Faber with Brightwell Payments. “Although handing out paychecks is a time-honored tradition for many business owners, it is really the least effective way to do it.”

More and more business are switching to direct deposit and placing money right in their employees’ checking accounts, but the challenge with getting to a 100 percent electronic payroll is that not every employee has a bank account. “There is a huge demographic of people in our industry who can’t get or don’t want a bank account,” Faber said.

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Human Library Spotlight: Capturing the Hot-Beverage Market

Posted in: Truckstop Business, Marketing & Retail

An attractive and well-stocked hot beverage program is a key offering for many truckstop and travel plaza customers. To capture sales, operators need to stay current on customer and design trends. During the Human Library at The NATSO Show, John Morris of S&D Coffee & Tea will meet with operators to discuss layout tips as well as what can maximize sales and cultivate loyalty. NATSO sat down with Morris to gain some insight into his expertise.

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Seven Tips to Make the Most of Your Marketing

Posted in: Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

Advertisements and marketing, when done right, is sure to boost profits. Done improperly, it is an net operating cost reducer, so you need to make sure you are doing it right.

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Human Library Spotlight: Digital Signage Creates Flexibility, Boosts Sales and Increases Profits

Posted in: Truckstop Business, Marketing & Retail

In today’s world, digital media is the norm. From sending and receiving email on a smart phone to accessing information on a tablet or a laptop, consumers are used to viewing their information on a screen. Retailers can use this trend to their advantage by using digital signage.

Retailers both within the United States and abroad are embracing digital signage, ranging from digital menu boards and touch-screen menu boards to digital advertising. Not only does the signage provide an upscale, sleek appearance, it can allow truckstop and travel plaza operators to frequently change advertising and better target their customers, whether it is by the time of day, day of the week or the season.

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Human Library Spotlight: Focusing on Food Service

Posted in: Truckstop Business, Marketing & Retail

The food service industry is changing rapidly. Not only are there new competitors, existing competitors are improving their model. What’s more, today’s customers have different expectations than they have in the past. During The NATSO Show, operators can sit down with food service expert Ed Burcher to discuss the latest trends and how they can strengthen or grow their food service offerings. For over 34 years, Burcher has been providing food service solutions that grow sales and profits to well-known industry leaders, including Wawa, Petro-Canada and Neighbours. We asked Burcher to give us to share some of his insight ahead of the show.

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Human Library Spotlight: Building a Brand and Boosting Sales Through Design

Posted in: Truckstop Business

The right design can help operators build a brand, boost sales or increase energy efficiency. But design is about more than making something look pretty, according to Michael Lawshe, chief executive officer of Paragon Solutions. “It is about making it functional first and then looking at how you can reflect what you’ve done through the design and graphics,” he said.

During The NATSO Show, Lawshe will meet with operators face-to-face to discuss the opportunities that exist within each of their locations. He sat down with NATSO to discuss some of the trends he is seeing and how truckstop and travel plaza operators can use them to their advantage.

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{NATSO News} January 19, 2015

Posted in: Our Legislative and Regulatory Issues

IRS Issues Procedures for Claiming Retroactive Biodiesel Blenders Credit and more...

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