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NATSO Blog

First Prev Page of 69 Last Show per page, 690 total

McLane Kitchen Added at The NATSO Show

Posted in: Truckstop Business, The NATSO Show

McLane is bringing a small portion of the McLane Kitchen to The NATSO Show! To prepare NATSO Show attendees for this great show addition, I sat down with McLane to prepare this Q and A on all the must-know McLane Kitchen questions.

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Can Advertising to Your Truckstop'Job Candidates Be the Future of Hiring?

Posted in: Truckstop Business, Human Resources

According to a report from iCIMS, recruitment marketing to potential job candidates is said to be the latest and greatest hiring mechanism. By utilizing the vast online space, HR recruiters can open their candidate pool to a community not reachable in the past. iCIMS notes that candidates are now considered “consumers,” and 86 percent of HR professionals believe that recruitment marketing is a useful way to attract and discover the best people for roles within their company.

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Get Drawn in at Sheetz

Posted in: Truckstop Travels

Have you walked into a department store and noticed how some retailers are creating a store within a store? Macy’s added a pop-up Etsy shop within its flagship Herald Square location in New York City, Meijer added a Skechers shoes concept shop to its location in Grand Rapids, Michigan, and J.C. Penny has added mini Sephora stores inside its locations. The idea is it creates a destination and makes people venture into different areas of the store.

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Fill Up on Southern Hospitality at St. Rose Travel Center

Posted in: Truckstop Travels

While roaming around St. Rose Travel Center, there is a good chance you’ll run into Miss Pat, which tells you everything you need to know about the Southern hospitality that you’ll find at this location in St. Rose, Louisiana. The minute you walk in the door you get a wonderful warm feeling. They greet customers with a smile and they know most of their people by name. Whether you’re a repeat visitor or stopping in for the first time, you feel welcome.

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TimeMaxx Meets Families’ Needs

Posted in: Truckstop Travels

At TimeMaxx in Baytown, Texas, travelers with children will feel at home. The location is clean and well-lit and has a great mix of products and food that appeal to families as well as solo travelers.

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Spreading the Message at Littlefield Express Travel Center

Posted in: Truckstop Travels

We’ve talked before about how critical signage in to attract customers, and Littlefield Express in Ft. Smith, Arkansas, is a perfect example of just how powerful signage can be—both inside and out. The location has mastered messaging with its outside signage setting the stage for what customers can expect and drawing them inside. Most importantly, it fulfills the promise once customers walk through the door.

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Gamification: What You Need to Know About this New Hiring Trend at Your Truckstop

Posted in: Truckstop Business, Human Resources

For most companies, sticking with the “get resume, conduct an interview” hiring method works, but some others are turning it into more of a game. Know as gamification, it’s using challenging puzzles and games to vet candidates in order to find those with the skills and temperament needed to fill your positions.

You’ve no doubt heard about the legendary interview processes at places like Microsoft and Apple. Then there’s the infamous Hacker Cup at Facebook and Google’s Code Jam, two competitions designed to find the next crop of hires. Given the success of these programs, many other non-tech companies are starting to play such hiring games, too.

Take Shell, for example. The energy company now uses a series of quizzes on its career website as a recruiting tool to help identify candidates with the right combination of skills and motivation. “The Shell Explore Game,” as its called, ranks players and encourages the top performers to learn about careers at Shell.

If you’re thinking of giving it a go, you don’t have to take gamification hiring to the extremes as the above companies do. Here are some tips if you want to try experimenting with this type of recruiting method:

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Three Ways to Appeal to Customers Shared at The NATSO Show

Posted in: The NATSO Show, Marketing & Retail

The overall feel and look of a location as well as the mix of products on the shelves can help boost sales and reinforce the company’s brand. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared quick tips on ways operators can appeal to customers.

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Appealing to Four-Wheelers at Orchard Creek

Posted in: Marketing & Retail, Truckstop Travels

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items.

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Another Round of Great Ideas from The NATSO Show

Great ideas make things better, and operators attending the Great Ideas! for Independent Operators Workshop at The NATSO Show 2016 walked away from the annual session with dozens of ideas they could take back to their locations. A great idea can stand on its own, or you can add to it and find ways to make it your own.

Operators have already shared their top ideas here and here, and here are 10 more.

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