NATSO Blog

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Toilet Room Mirror Mounted Too High From The Bottom Of The Reflecting Surface

Posted in: Truckstop Business, Americans with Disabilities Act, Operations

The Department of Justice considers accessibility of toilet rooms to be third priority in ADA compliance, and a common issue we see in this area relates to the toilet room mirrors.

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The Benefits of Branding

Posted in: Truckstop Business, Marketing & Retail

Branding has long been proven to provide a number of critical benefits for small to large businesses alike.

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Don’t Get Caught Unprepared For The Rise Of Diesel

Posted in: Fuel and Trucking, Biodiesel

Low fuel prices have been a major story for several months now. But if history is a guide, prices will eventually rise to their previous levels and higher, and the cost to fill up will again be a major concern among drivers.

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Are Mobile Blinders Hurting Your Truckstop Sales?

Posted in: Fuel and Trucking, Marketing & Retail

Let’s face it. Smartphones have become a part of our everyday shopping experience. Apps, mobile couponing, and location-based offers are all examples of how mobile is playing a larger role in the retail environment. While mobile is certainly helping retailers promote their brand and drive traffic, it is also the prime suspect attributing to a drop in impulse purchases at the checkout lanes across the country.

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{NATSO News} April 20, 2015

Posted in: Our Legislative and Regulatory Issues

Lawmakers Introduce Highway Funding Fix and more...

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Execution of The Fundamentals Will Make Your Truckstop Excel

Posted in: Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail, Leadership & Strategy

Execution when committed to forces you to look at what you can really do. It forces you to be more realistic and focus on those things that really make a difference.

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{NATSO News} April 13, 2015

Posted in: Our Legislative and Regulatory Issues

EPA Settles RFS Lawsuit, Agrees to Deadlines for Volume Requirements and more...

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Iced Tea Branding – Yours Or Theirs?

Posted in: Truckstop Business, Marketing & Retail

Some menu items, such as soft drinks, are profitable and strategic enough to warrant their own identity. Iced tea is one such item with compelling new data to support this critical marketing decision. After the “to brand or not to brand” question, owners and operators face another important choice: select an existing known brand that comes at a premium cost for instant awareness and loyalty, or create your own signature beverage with its own identity?

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Grow America Act Still a Bad Idea the Second Time Around

Bad ideas don’t get better with age. It should come as no surprise that the highway user community isn’t welcoming the Administration's re-released Grow America Act with open arms.

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How Trail’s Travel Center Is Defining Its Business Online And Why You Should Too

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

When you’re stuck in the throws of the day’s latest drama, it’s hard to remember that your truckstop is being judged anywhere other than the here and now, but that’s just not the case. It’s difficult to believe that your truckstop exists anywhere other than the large patch of dirt next to the highway, but operators have begun to realize that their truckstop exists separately on the Internet.

One such operator, Dustin Trail of Trail’s Travel Center in Lea Alberta, Minnesota, spoke to his experience in the online world at The NATSO Show. Dustin shared insight from his yearlong journey in taking control of Trail’s Travel Center’s online presence and the possible impact it’s had on his travel center.

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