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Millennial Shoppers’ Impact On Retail From Coca-Cola

Posted in: Truckstop Business, Marketing & Retail

Insights on the millennial shopper and key takeaways for retailers from The Coca-Cola Company Knowledge & Insights iSHOP Tracking Study

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{NATSO News} June 29, 2015

Posted in: Our Legislative and Regulatory Issues

Senate Committee Advances Six-Year Highway Bill and more...

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Seven Ways Truckstop and Travel Plaza Operators Can Spur Inside Sales

Posted in: Truckstop Business, The NATSO Show

Fuel may be the primary reason drivers stop at truckstops and travel plazas, but getting them inside is crucial. During The NATSO Show 2015, Stephanie Kowitz, senior manager of shopper insights for Coca-Cola and J.T. McMahan, sales director for Coca-Cola shared their expertise and highlighted several ways operators can help move customers from the fuel islands to the cash register.

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Ten Ways to Increase Emotional Engagement

Posted in: Marketing & Retail

NATSO members joined together this month during an operational exchange conference call* to share ways they connect with customers. Here are ten key ideas operators shared during the call.

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{NATSO News} June 22, 2015

Posted in: Our Legislative and Regulatory Issues

Anti-Tolling Coalition Urges Senate EPW to Reject Tolling Expansion and more...

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Sinks Mounted Higher Than The Allowable Height And Not Enough Knee/Toe Clearance Under The Sink

Posted in: Truckstop Business, Americans with Disabilities Act

Like most standards for accessible design, this standard boils down to one question: How can we ensure that all individuals, including those with limited mobility, can use this facility for its intended purpose?

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Can You Terminate An Employee For Drinking On The Job After A Request For Assistance?

Posted in: Truckstop Business, Human Resources

We have a restaurant/bar. We have a company policy that if you are caught drinking on the job, you can be suspended and/or terminated. We found a bartender in a beer cooler drinking while he was on the clock. He denied and lied about the situation, but later admitted this happened. After admitting this happened, he told a manager he needs help and wants to go to a drug re-habitation program and wanted to know if our company would help to pay for this. Question: Can we still fire this employee for breaking company policy even though after the fact he states he needs personal help and might need to take a leave of absence?

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{NATSO News} June 15, 2015

Posted in: Our Legislative and Regulatory Issues

NATSO Alerts Members to Urgent Tolling Threat

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70% Of Consumers Want Breakfast All Day: Should Your Truckstop Offer It?

Posted in: Truckstop Business, Marketing & Retail, Operations

The National Restaurant Association’s 2015 Restaurant Industry Forecast showed that 70 percent of consumers wanted restaurants to serve breakfast throughout the day. It also showed an increase in interest in “breakfast for dinner” in the millennial demographic.

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Three Examples of How to Offer The Personal Touch at Your Truckstop

Posted in: Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail, Operations

I shared with the reporter the story of doing a quick survey at a NATSO member location to help the owner determine why truck drivers were stopping at his location. In this instance, the member thought the main reason drivers were stopping at his location was the price of their fuel. However, the reason was the friendliness of their staff.

I think a lot of our independent members who are putting a priority on providing the personal touch would get the same survey results.

Here are a few ideas on providing the personal touch at your truckstop.

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