Posted in: Marketing & Retail, Truckstop Travels
At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items.
Great ideas make things better, and operators attending the Great Ideas! for Independent Operators Workshop at The NATSO Show 2016 walked away from the annual session with dozens of ideas they could take back to their locations. A great idea can stand on its own, or you can add to it and find ways to make it your own.
Operators have already shared their top ideas here and here, and here are 10 more.
Posted in: Truckstop Travels
For many of our independent travel plaza members, there is an untapped opportunity to capitalize on specific sights, sounds and flavors distinct to their community. Doing just that, Frog City Travel Plaza in Rayne, Louisiana, has capitalized on its connection with frogs, drawing on the local flair of the community they operate in to create a memorable brand and draw in travelers as well as locals.
Posted in: Leadership & Strategy
As businesses that cater to the traveling public and support local communities, truckstops and travel plazas are in a unique position to help those who may be experiencing homelessness.
Posted in: Truckstop Business, The NATSO Show
Food sales are becoming a bigger part of operators’ sales, particularly as other categories, such as tobacco, are dropping. When it comes to grab-and-go foods, today’s customers are looking for speed as well as service, and there are a number of ways truckstop and travel plaza operators provide both to customers. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared his thoughts on ways operators can provide even more convenience to customers.
Posted in: Marketing & Retail, Operations, Truckstop Travels
When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales.
Posted in: Truckstop Business, Human Resources
When we’re ordering a product or checking out a new hot spot, if the website isn’t up to par, we’re most likely going to bail. It’s not rocket science: Let us down in the first few quick clicks around a URL and it’ll be nearly impossible to win us back.
The same goes for employees exploring new companies and opportunities. If your website lacks information, appeal, personality, and purpose, what do you think he or she will assume about the career paths there?
Step back from your own website for a moment and let’s assess if it’s actually one that’s applicant-friendly, or if it’s doing your hiring efforts more harm than good.
Here’s what you really need to attract top-notch employees to help your business grow:
Posted in: Our Legislative and Regulatory Issues, The NATSO Show
We're coming down the electoral home stretch (at last!).
With Election Day less than one week away, it increasingly looks like Americans will elect Hillary Clinton to be the next President of the United States. It also appears that Democrats will win some seats in the House of Representatives, but not enough to regain a majority.
The Senate races are where the real "action" will be on Election Night. Democrats need to pick up just four seats (assuming Mrs. Clinton wins the Presidency) to regain majority control of the upper congressional chamber.
Although I plan to deliver a detailed post-election analysis and preview of the next Congress and Presidential Administration at The NATSO Show on Monday, January 23, 2017, I wanted to share some information now that you may find helpful.
Posted in: The NATSO Show
When they aren’t walking the show floor or networking with fellow operators, attendees at The NATSO Show may want to take some time to explore Savannah, which is one of the largest National Historic Landmark Districts in the country. The city was founded in 1733 by General James Edward Oglethorpe, and it has been the site of significant historical events, movie sets and more.
Here are 12 fast facts about Savannah.
Posted in: Truckstop Business, Truckstop Travels
Gerald Danniel, chief operating officer of Liberty Petroleum Distributors, has an eye for detail, and that level of attention shines through at the company’s many locations.
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