Truck stops and travel centers provide essential services connecting professional drivers with the food, fuel and amenities that keep them and the economy moving. To help the nation’s truck stop and travel center operators better understand fleets, drivers and their needs, NATSO Services launched a survey of company drivers, leased drivers, independent owner/operators and fleet owner drivers in 2022.
For the 2023 edition, NATSO Services asked hundreds of owner-operators, leased drivers and company drivers how often they fuel, rest and shop at travel centers during their work week, what brings them inside and their expectations around wait times, employee interaction, and food and loyalty preferences.
The survey revealed incredible opportunities to increase wallet share of existing customers, bring more buying customers inside and convert customer traffic into sales. A new toolkit from the NATSO Foundation pairs the NATSO Services data with NATSO Operational Insights gleaned, visiting more than 1,000 travel centers and Driver Insights collected by NATSO.
Complete the form here to download a copy of the Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit.
Reach out to Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com or (703) 739-8570 for more information on the NATSO Foundation.
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