At the start of the year, NATSO announced a significant visual transformation with the introduction of a new logo and brand elements. These changes, a result of the dynamic shifts in the industry landscape, are part of NATSO's ongoing commitment to meeting the evolving needs of its members.
Under the leadership of NATSO’s Vice President, Branding and Marketing, Andrew Evans, NATSO undertook a comprehensive visual refresh, including a modernized logo and brand colors. Evans joins the podcast to break down this important transformation for listeners.
"We're excited to unveil our new logo as part of our ongoing efforts to solidify our brand voice and distinguish ourselves within the industry," shared Evans.
// The Truck Stops Here Podcast is a NATSO Foundation program. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)
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It is a disruptive time in the fuel business, but NATSO Foundation’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO Foundation's newest educational offering!
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