Editor’s Note: Welcome to the newest post in our blog series on electric cigarettes, written monthly by guest post contributor Lucas McDonough of METRO Electronic Cigarette. – AT
/// Guest post by contributor Lucas McDonough, METRO Electronic Cigarette
The Tobacco Industry is a large and booming industry that hasn’t changed much over the course of time. Granted, the FDA has required the Tobacco Industry to do this and do that and has affected everything from advertising to packaging. Essentially though, the industry has stayed the same. Until now. The electronic cigarette is the game changer that this industry needs.
Being compared to what the energy drink did to the beverage industry a few years back, the electronic cigarette is making waves in the giant ocean that is the Tobacco Industry. With e-cig sales doubling every year since 2008, sales are projected to reach $1 Billion in 2013. “Consumption of e-cigs may overtake traditional cigarettes in the next decade,” predicts Wells Fargo analyst Bonnie Herzog. “And they’ll only evolve and improve as time goes forward — at far less risk. The technology portion of it is sort of like Apple. This is just Version 1.”
The Centers for Disease Control and Prevention estimated in a recent study that 21% of adults who smoke regular cigarettes had used e-cigs in 2011, up from 10% in 2010. About 6% of all adults have tried e-cigarettes, nearly doubling from 2010, according to the CDC. With rates like these, you can easily see the shift from traditional smoking to that of e-smoking or vaping.
With the wide variety of packaging and options comes a wider affordability gap. E-cigs are offered in disposable options, as well as cartridges in bulk and designer cases allowing the consumer a plethora of buying options to satisfy their e-cigarette experience. The wide variety of options allows for higher profit margins than that of traditional cigarettes.
There’s never been a better time than right now to expand your current offering to include electronic cigarettes. And don’t just offer one brand. Offer 3 to 4 different brands that have numerous options to maximize your potential consumer purchases. By expanding your offering, you will be expanding your profits. Don’t be left in the smoke, get your slice of the e-cig pie while it’s still hot.
{Guest Post} Guest post provided by Lucas McDonough of METRO Electronic Cigarette, a product line provided by NATSO Allied member TNT Sales. METRO Electronic Cigarette offers quality and affordable e-cig disposables, electronic cigarette starter kits, e-cigarette build your own kits, smokeless cigarette cartridges and more. To learn more about electronic cigarettes and METRO Electronic Cigarette visit www.METROEcigs.com.
The opinions and advice given by guest post contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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