We brought Rasmussen back onto the podcast to offer more of his deep knowledge on the top travel center technology priorities for improving customer experience and brand loyalty.
Rasmussen has spent 23 years in the convenience and energy industry, where he held strategic leadership positions with some of the industries most admired companies and co-founded two startup brands. He began his career with Sheetz, followed by a 17-year tenure with Wawa.
Rasmussen and Christine Schoessler, NATSO's COO, take a deep dive into the landscape for travel center point-of-sale, innovations in checkout and more, offering both insights on these strategies and concrete tactics to make them a reality.
// The Truck Stops Here Podcast is a NATSO Foundation program. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)
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It is a disruptive time in the fuel business, but NATSO Foundation’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO Foundation's newest educational offering!
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