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QuikTrip Travel Center Stands Out with Speed of Service

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

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QuikTrip’s stores are clean, well stocked and filled with friendly faces waiting to help customers, but what stands out above all else is the speed of service. They have evaluated every aspect of the location and eliminated anything that slows the speed of the transaction. 

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I’ve never seen a store that moves people through as quickly and efficiently as QuikTrip, which operates 31 travel centers and their prestigeous convenience store group which is closing in on 1,000 stores. Everything they do is about speed, which is increasingly important for today’s customers, whether they’re professional drivers, the traveling public or locals.

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The focus on speed starts with the company’s culture. Employees know service is key, everyone is cross trained, and QuikTrip has strategically positioned staff within the location to ensure people can get through quickly. 

When I was visiting stores with one of the division managers, a line started to form at the cash registers. The division manager left me and jumped behind a register to improve the speed. He wasn’t doing that to impress me. That is part of their culture. 

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QuikTrip also has low turnover, and all of us in this industry understand the value long-term employees have on our overall operations. The company has been included on Fortune’s list of the best companies to work for multiple times.

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Each of QuikTrip’s locations, from inside the store to the fuel islands, has been designed and formatted to get people in and out quickly. Thought has gone into how someone gets a candy bar, visits the cooler or pours a cup of coffee. 

The level of insight and attention that has gone into every part of a customer’s visit is obvious, and it speaks to QuikTrip’s commitment to service and its success. 

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/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Memebrship, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.


Photos Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.