Truckstop Travels

Roady’s Lucky Deuces Travel Plaza in Duson, Louisiana, is a unique location. The 6,500-square-foot location features a café, convenience store, small casino, fuel islands, truck repair shop and RV Park. It is tied to a casino and the location’s chief operator and owner, Manish Sthanki, knows how to draw in casino customers as well as drivers.

Penn 80 Flying J in Milton, Pennsylvania, is a robust location that has placed an emphasis on the immediate, need-it-now purchases that come from shoppers on the go. Their slogan, “Refuel. Recharge. Reboot. Get Back on the Road,” rings true in the way products and offerings are positioned. Customers can find what they’re looking for and pass in and out of the location quickly.

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go. Signs are often the first introduction to your business, and if you aren’t featuring signage, you’re missing an opportunity.

Stamart #5 in Fargo, North Dakota, knows who its customers are and creates exactly what they want. This is a special location and is like a treasure trove waiting to be explored. They have different and interesting types of merchandise at a good price, and they mix all of that with really good food offerings.

Locals as well as hungry drivers can find a delicious meal at The Tennessean Truck Stop in Cornersville, Tennessee, and if you won’t take my word for it, just check out their Google Reviews. More than 200 customers have taken the time to comment on the location, and most of them mention the delicious BBQ, cozy restaurant and great service.

Cimarron Travel Center in Billings, Oklahoma, is a welcoming location, and its guests aren’t shy about sharing how much they love the stop. I’ve never seen more people submit pictures on the Google Maps site. Guests are especially excited about the location’s dog park and leave comments letting everyone know how great it is.

Professional drivers and four-wheel customers alike are often looking for a sweet treat when they stop, and NATSO members across the country offer a wide variety of desserts.

Mitten’s Travel Center, an independent TA franchise location in Oakley, Kansas, is finding ways to make people wander, which is no small task when so many truckstop and travel plaza customers are rushing in to grab snacks, pick up essentials, visit the restroom and get back on the road. Customers may plan just to pop in for a minute, but they get drawn in once they stop.

Both four-wheel traffic and professional drivers want quick access to the fuel pumps, and Fuel On in Hazleton, Pennsylvania, makes it easy for driver to get in and out.

The Coffee Cup Fuel Stop location in Moorecroft, Wyoming, greets customers with a friendly, warm, welcoming atmosphere that makes you want to return again and again. To add to the ambiance, they use flowers, lighting and tap into the use of natural light, which makes the store looks really bright.

To compete you have to figure out a way to be different, and Bandit Truck Stop in Kutztown, Pennsylvania, has taken a regional approach to its product offerings, which can attract locals and travelers alike.