Truckstop Travels

Those of us within the truckstop and travel plaza industry know competition is increasing, and we need to find creative, effective ways to increase foot traffic and attract customers.
There is so much we can learn from those around us, and I regularly post about my visits with NATSO members on this blog, but I also want to introduce you to six businesses that are finding new solutions to provide the convenience, expertise or experience that customers desire. Their solutions could give you new insights into your operations.

Stopping in at Trails Travel Center in Albert Lea, Minnesota, is an experience. From the location’s Viking theme to the exceptional merchandise, Trails has an intimate and independent flair that makes it memorable. The thoughtful, little touches throughout the travel center draw people in and make them want to spend time inside.

Space Age Travel Center in Hermiston, Oregon, is a prime example of the power of a new design. The store underwent a total remodel and rebrand, and it looks amazing. Space Age has embraced a contemporary look that is open, clean and attractive.

People traveling down the road often make decisions on where to stop in the spur of the moment or at the last minute, so it is important to let them know who you are and what are you are offering. Coffee Cup Fuel Stop in Summit, South Dakota, does just that and has plenty of signage both inside and out to attract and direct its customers.

Big Springs Travel Center in Nebraska is focusing on its strengths, and it excels at offering friendly faces and getting customers in and out quickly.

At Baker Travel Plaza, you can find racing-grade fuel, a water cave and a wide variety of foods, and the unique offerings make the location stand out.

The Willkomm family built the Highlands Petro in Racine, Wisconsin, in the 40s and has been running it ever since. The family has built its brand by focusing on the local community and emphasizing the role it plays in the business. When you walk into the Racine Petro, you understand the work and vision the Willkomm family has poured into the stop.

Customers stopping in at Anew Travel Center in Cambridge, Nebraska, will never wander around wondering where they should go. The location does an excellent job communicating with customers with its signage, which presents a clear and clean message throughout the location.

Johnson and Johnson Busy Bee #25 in Live Oak, Florida, does a lot of things well, and the attention to detail is obvious throughout the location. Most notable is the wide array of unique items that fill the store, which features a distinctive layout that is long but not particularly deep. That design gives customers a reason to walk the store and shop.

At Acme Truck Stop in Orlando, Florida, the staff is focused on service and speed, and it shows. Service is important to everyone who works at the location. Because the location is older, service is key, and it shows as when I visited the location they immediately made me feel welcome.

Horn Oil’s Outpost Travel Center operates seven locations and has built an audience of loyal followers through its full-service restaurants and delicious food service. They are building a brand all on their own, and have focused on the local community as well as drivers.