Fuel & Trucking

It is easier than ever for professional drivers to park their tractor-trailer then head off-property for food, which means competition for drivers’ dollars is increasing.

Ideas to combat this trend include:
Consider investing in appealing attractions around the travel center could make it a destination.
To help increase variety for drivers, get creative with their food offerings by adding rotating food trucks or non-traditional QSR offerings.
Offer solutions that get them fresh food quickly such as salad bars, fresh produce and more interesting grab-and-go.

“There is a location outside of Las Vegas that offers a free shuttle to the Strip. That is why drivers stop there,” said Peter Rasmussen, CEO and founder, Convenience & Energy Advisors, who spent time with WaWa before launching his business. “In my WaWa days, we would build parcels with McDonalds and Starbucks. They’re competitors, but it makes that intersection a powerhouse.”

Shifts in freight patterns, an increase in light- and medium-duty commercial vehicles, and higher levels of RV traffic are driving an increase in forecourt diesel sales.

“I would strongly suggest our members to look at the big, big picture and how it is impacting them. New entrants to the market are ensuring they have diesel in all of their fueling lanes and have auto diesel up front.” said Darren Schulte, NATSO’s interim CEO and vice president of membership.