Regional Favorites Attract Customers at Bandit Truck Stop

To compete you have to figure out a way to be different, and Bandit Truck Stop in Kutztown, Pennsylvania, has taken a regional approach to its product offerings, which can attract locals and travelers alike.
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Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

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To compete you have to figure out a way to be different, and Bandit Truck Stop in Kutztown, Pennsylvania, has taken a regional approach to its product offerings, which can attract locals and travelers alike.

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They prioritize their local flavor and specialties over brand name products, such as Twinkies and Ding Dongs. 

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They have whoopie pies, apple pie, Shoo Fly pies—molasses pies created by the Pennsylvania Dutch in the 1880s, are a regional favorite—as well as other pies from Pennsylvania. 

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Bandit is branded Sunoco on the gasoline side, which also helps attract customers within the community or those carrying the Sunoco card.

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Being the same isn’t going to get you anything, but finding products that speak to the local customers can help drive success.

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/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO

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