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Anew Travel Center Sends a Clear and Consistent Message to Customers

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

Anew Travel Center Sign.JPG

Customers stopping in at Anew Travel Center in Cambridge, Nebraska, will never wander around wondering where they should go. The location does an excellent job communicating with customers with its signage, which presents a clear and clean message throughout the location. 

Anew Travel Center Flex Fuel Pump.JPG

Anew is invested in renewable fuels and offers biodiesel, flex fuel and E15 and has perfected the messaging surrounding the fuels. Customers know the location is invested in renewables and also understands what they are purchasing and where they can find it. Their pumps are very well identified.

Anew Travel Center RV Fuel Pump.JPG

That signage is especially helpful because Anew Travel Center serves several different types of customers, including RVers. They have a separated RV area, and if customers with big RVs pull in, they can easily fuel. (Learn more about Anew Travel Center's dedicated pump for Rv Traffic here.) The location is well groomed, well laid out, and offers easy access for cars and trucks.  Heaven is this? It is part Cracker Barrel, part truckstop, part fast food stop and entirely entertaining.”

Anew Travel Center Grab & Go Hot Food.JPG

There are always a lot of the small things that make all of the difference at a truckstop or travel plaza, and Anew Travel Center does all of the little things well. 

Anew Travel Center Register.JPG

They have a beautiful building and it is incredibly clean, from the showers to the restrooms to the driver lounge, and they have a friendly staff. 

Anew Travel Center Driver Lounge.JPG

Anew Travel Center offers a very consistent, clean and clear message, and everything about the site is done exceptionally well.  

Anew Travel Center Fuel Pump.JPG


/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.